本文選題：對外文化貿(mào)易 + 酷日本��； 參考：《對外經(jīng)貿(mào)實務》2017年12期

【摘要】：我國正在推進從文化貿(mào)易大國向文化貿(mào)易強國的轉變。面對競爭愈發(fā)激烈的國際文化市場,需要進一步在國家層面調(diào)整對外文化貿(mào)易戰(zhàn)略及其發(fā)展路徑。本文通過分析和借鑒日本從本世紀初實施的推動文化外交與文化貿(mào)易的"酷日本"戰(zhàn)略,提出了在國家品牌建構下優(yōu)化我國對外文化貿(mào)易發(fā)展路徑和對策。
[Abstract]:China is promoting the transformation from a large country of cultural trade to a powerful country of cultural trade. In the face of the increasingly competitive international cultural market, it is necessary to further adjust the foreign cultural trade strategy and its development path at the national level. Based on the analysis and reference of Japan's "cool Japan" strategy to promote cultural diplomacy and cultural trade from the beginning of this century, this paper puts forward some countermeasures to optimize the development of China's foreign cultural trade under the construction of national brand.
【作者單位】： 四川大學;
【基金】：教育部人文社會科學研究基金項目(項目編號:15YJCZH099)
【分類號】：F752;G125
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本文編號：1927954