本文選題：品牌旗艦店 + 品牌傳播�。� 參考：《天津大學(xué)》2009年碩士論文

【摘要】： 品牌旗艦店建筑是在如今這個商業(yè)資本高速發(fā)展的時代,作為商業(yè)建筑的一個分支逐漸發(fā)展起來的。本文關(guān)注這一建筑領(lǐng)域的熱點,選取具有代表性和時效性的樣本進(jìn)行資料搜集和研究分析,從設(shè)計原則、設(shè)計語匯等方面出發(fā)解讀建筑形式與空間,歸納出旗艦店建筑設(shè)計的方法,提取設(shè)計要素及創(chuàng)新要點。 本文第二章在研究品牌旗艦店自身發(fā)展進(jìn)程的基礎(chǔ)上,總結(jié)出其歷史發(fā)展脈絡(luò)和當(dāng)代特征,探尋了旗艦店建筑在實現(xiàn)品牌傳播、活化城市街區(qū)價值、提供建筑設(shè)計先鋒實驗場以及發(fā)揮明星建筑師商業(yè)價值這四個方面的現(xiàn)實意義,更深層次地介紹了旗艦店建筑的現(xiàn)狀地位和價值。并歸納總結(jié)出影響旗艦店設(shè)計的要素。 第三章從總平面及環(huán)境設(shè)計、外形設(shè)計、內(nèi)部空間設(shè)計及光環(huán)境設(shè)計四個方面,結(jié)合相關(guān)實例研究,深入探討了品牌旗艦店的設(shè)計方法,旨在總結(jié)旗艦店建筑的出發(fā)點、設(shè)計態(tài)度和設(shè)計手法,讀取建筑與品牌相融合的解碼,為今后相關(guān)建筑的設(shè)計工作與研究工作提供借鑒。 最后第四章探討旗艦店建筑的發(fā)展方向及現(xiàn)狀問題,并對本土品牌的旗艦店建筑進(jìn)行資料搜集與現(xiàn)場調(diào)查,通過與國外奢侈品牌旗艦店建筑的比較,對國內(nèi)品牌旗艦店設(shè)計中存在的不足提出建議并做出展望。希望本文的研究,可以鼓舞本土建筑師在理性并帶有民族個性的建筑創(chuàng)作之路上繼續(xù)前行。
[Abstract]:Brand flagship building is developed gradually as a branch of commercial architecture in this era of rapid development of commercial capital. This paper focuses on the hot spot in the field of architecture, selects representative and timely samples for data collection and analysis, and interprets the architectural form and space from the aspects of design principles, design vocabulary, and so on. The methods of architectural design of flagship store are summarized, and the design elements and innovation points are extracted. In the second chapter, on the basis of studying the development process of brand flagship store itself, it summarizes its historical development context and contemporary characteristics, and explores the brand communication of flagship store building and the activation of city block value. This paper introduces the status and value of flagship store architecture in depth by providing the experimental site of architectural design avant-garde and exerting the commercial value of star architect. The factors that influence the design of flagship store are summarized. The third chapter discusses the design method of brand flagship store from four aspects of general plane and environment design, shape design, interior space design and light environment design, and discusses the design method of brand flagship store, aiming at summing up the starting point of flagship store architecture. Design attitude and design technique, reading the decoding of building and brand integration, and providing reference for the design and research work of related buildings in the future. Finally, the fourth chapter discusses the development direction and current situation of flagship store architecture, and carries on the data collection and field investigation to the local brand flagship store building, through the comparison with the overseas luxury brand flagship store building. To the domestic brand flagship store design deficiencies put forward suggestions and make a prospect. I hope that the study of this paper can inspire local architects to move forward on the road of rational and national architectural creation.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：TU247

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本文編號：1921106