本文選題：定位 + 品牌　； 參考：《中國廣播電視學(xué)刊》2013年05期

【摘要】：正當(dāng)今的地方電視臺(tái),尤其是市級(jí)電視頻道的生存環(huán)境面臨著前所未有的壓力和挑戰(zhàn)。一方面,央視、省級(jí)衛(wèi)視正憑借其上星覆蓋全國的優(yōu)勢(shì),不斷蠶食市場份額;另一方面,視頻網(wǎng)站的崛起改變了受眾尤其是年輕人的收視習(xí)慣。據(jù)最新的一項(xiàng)調(diào)查顯示:北京地區(qū)電視
[Abstract]:Nowadays, the living environment of local TV stations, especially municipal TV channels, is facing unprecedented pressure and challenge. On the one hand, CCTV and provincial satellite TV are eating away at market share with their star coverage across the country; on the other hand, the rise of video sites has changed the viewing habits of audiences, especially young people. Beijing TV, according to a new survey
【作者單位】： 福州電視臺(tái);
【分類號(hào)】：G222
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本文編號(hào)：1908479