“雙十一”現(xiàn)象漫談
發(fā)布時間:2018-05-18 02:09
本文選題:無線接入 + 網(wǎng)絡(luò)消費(fèi); 參考:《時代金融》2016年34期
【摘要】:正2016年11月11日,中國狂歡式購物成為刷新網(wǎng)絡(luò)消費(fèi)交易額的標(biāo)桿線,媒體報道:"雙十一"全天,天貓"雙十一"全球狂歡節(jié)交易額1207億元,無線接入交易額占比81.87%,覆蓋235個國家和地區(qū)。"雙十一"再次刷新海量交易,媒體則保持不同往年的克制與冷靜,沒有繼續(xù)使用"奇跡""某寶帝國""盛宴"等字眼。反之,很多品牌發(fā)文自我表揚(yáng)與贊美,表示借"雙十一"東風(fēng),成功賺取銷量與口碑,成就自我領(lǐng)域第一。"雙
[Abstract]:On November 11, 2016, China's carnival shopping became the benchmark line for refreshing online consumption transactions. Media reports said: "double Eleven," the Tmall "double 11" global Carnival trade value of 120.7 billion yuan. Wireless access accounts for 81.87 percent of transactions, covering 235 countries and regions. " Double 11 "refreshes the massive transaction again, the media maintains the restraint and the calm in different years, does not continue to use the" miracle "," a treasure empire "," the feast "and other words. On the contrary, many brands post self-praise and praise, indicating that the "double 11" Dongfeng, success in earning sales and word of mouth, to achieve self-field first. " Double
【分類號】:F724.6
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本文編號:1903891
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