本文選題：一站式解決 + 電視傳播��； 參考：《聲屏世界·廣告人》2016年12期

【摘要】：正作為中國電視"快樂的眾籌者"和"品牌的孵化器",為什么湖南衛(wèi)視能成為中國衛(wèi)視的領(lǐng)跑者一騎絕塵?在傳統(tǒng)媒體廣告大幅下滑的背景下,湖南衛(wèi)視為何能逆風(fēng)中激情飛揚,和客戶、用戶精誠合作"笑傲江湖"20年?且看湖南衛(wèi)視提出的廣告經(jīng)營思路的三部曲,也即2017解決之道。2017年,湖南衛(wèi)視從價值、形式、體系等三個方面,進行了全面的升級變革,幫助廣告主在平臺上遇見自己的品牌聲量超聲波。體系創(chuàng)變:打通芒果TV,營銷全局一站式解決方案
[Abstract]:As the "happy crowdfunding" and "brand incubator" of Chinese TV, why can Hunan Satellite TV become the leader of China Satellite TV? In the context of a sharp decline in traditional media advertising, why can Hunan Satellite TV headwind passion, and customers, users sincere cooperation "The Smiling銆丳roud Wanderer" 20 years? And look at the trilogy of advertising management ideas put forward by Hunan Satellite TV, that is, the solution to the 2017 problem. In 2017, Hunan Satellite TV carried out a comprehensive upgrade and reform from three aspects: value, form, system, etc. Help advertisers on the platform to meet their own brand sound ultrasound. System Innovation: get through mango TVand Marketing Global One-stop solution
【分類號】：G229.2
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本文編號：1887098