本文選題：融媒體 + 主持人��； 參考：《中國廣播電視學刊》2017年07期

【摘要】：互聯(lián)網(wǎng)的飛速發(fā)展,異常迅猛地沖擊著報刊、廣播和電視等傳統(tǒng)主流媒體。傳統(tǒng)媒體巧借互聯(lián)網(wǎng)東風,紛紛辦起自己的網(wǎng)站、微信、微博等公眾平臺,一個以資源通融、內容兼融、宣傳互融、利益相融的融媒體生態(tài)圈已經(jīng)形成。在這樣的時代背景下,作為主流媒體的廣播電視節(jié)目主持人,如何更好地樹立品牌意識塑造自身的品牌形象,贏得受眾的喜愛,顯得格外重要。
[Abstract]:The rapid development of the Internet has greatly impacted the traditional mainstream media, such as newspapers, radio and television. The traditional media, with the Internet Dongfeng, have run its own websites, WeChat, micro-blog and other public platforms, and an ecological circle of melting media, blending, blending, and benefiting, has formed. Under the view, as the mainstream media, the host of radio and television programs, how to better build brand awareness to shape its own brand image and win the audience's love, it is particularly important.

【作者單位】： 江蘇南通廣播電視臺;
【分類號】：G222.2
，

本文編號：1865566