本文選題：簡(jiǎn)潔大氣 + 免費(fèi)廣告　； 參考：《青年記者》2015年20期

【摘要】：正5月29日,范冰冰在微博上曬出與李晨的合影,并配文"我們",大方承認(rèn)戀情。隨即"我們體"火遍社交媒體,麥當(dāng)勞、高潔絲、小米等眾多企業(yè)和品牌紛紛抓住時(shí)機(jī),配出呼應(yīng)圖文,大打免費(fèi)廣告。一場(chǎng)蓄意的策劃:借勢(shì)營(yíng)銷(xiāo)的載體形式(一)借名人的熱度去年9月,李娜以長(zhǎng)微博《我的退役告別信》宣布退役,在祝福的聲浪中,耐克以一只展翅的鳳凰為配圖,以"要做就做出頭鳥(niǎo)"為主題,贊揚(yáng)其敢為人先、堅(jiān)持夢(mèng)想的氣魄和精神,簡(jiǎn)潔大氣,
[Abstract]:Just May 29, Weibo on Weibo and Li Chen photo, and with the article "We", generous admission of love. "We" popular social media, McDonald's, Gao Jie Si, Xiaomi and many other enterprises and brands have seized the opportunity to match the text, free advertising. A deliberate plan: take advantage of the popularity of celebrities in the form of a carrier for marketing (1) last September, Li Na announced his retirement in the form of a long Weibo, "my farewell letter from retirement." in the sound of blessing, Nike was paired with a Phoenix that spread its wings. With the theme of "do what you want to do" as the theme, praise their courage to be the first, adhere to the spirit and spirit of their dreams, simple atmosphere,
【作者單位】： 華東師范大學(xué)傳播學(xué)院;
【分類(lèi)號(hào)】：G206-F

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 劉鎮(zhèn);;三借“東風(fēng)”:媒體品牌的借勢(shì)與造勢(shì)[J];中國(guó)報(bào)業(yè);2013年09期

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本文編號(hào)：1864119