本文選題：本土品牌 + 安全戰(zhàn)略　； 參考：《商業(yè)經(jīng)濟(jì)研究》2015年07期

【摘要】：當(dāng)前,在中國(guó)消費(fèi)者普遍存在本土品牌偏見(jiàn)的形勢(shì)下,政府需要在國(guó)家經(jīng)濟(jì)安全戰(zhàn)略序列中,構(gòu)建中國(guó)本土品牌安全戰(zhàn)略體系,包括本土品牌質(zhì)量戰(zhàn)略、本土品牌塑造戰(zhàn)略、本土品牌干預(yù)戰(zhàn)略、本土品牌自用戰(zhàn)略四個(gè)子戰(zhàn)略系統(tǒng)。在具體實(shí)施中,政府部門(mén)、企業(yè)自身、專家學(xué)者、大眾傳媒等多種社會(huì)要素需要發(fā)揮積極作用,重視信息溝通,保證協(xié)調(diào)運(yùn)作;建立本土品牌發(fā)展聯(lián)合新聞發(fā)布制度,使消費(fèi)者及時(shí)獲知本土品牌發(fā)展變化信息,進(jìn)而促使中國(guó)經(jīng)濟(jì)持續(xù)、健康、穩(wěn)定發(fā)展。
[Abstract]:At present, under the situation that the local brand bias exists in Chinese consumers, the government needs to construct the local brand security strategy system in the national economic security strategy sequence, including the local brand quality strategy, the local brand shaping strategy. Local brand intervention strategy, local brand self-use strategy four sub-strategy system. In the concrete implementation, government departments, enterprises themselves, experts and scholars, mass media and other social elements need to play an active role, attach importance to information communication, ensure coordinated operation, and establish a joint news release system for the development of local brands. Make consumers know the local brand development and change information in time, and then promote the sustained, healthy and stable development of China's economy.
【作者單位】： 重慶文理學(xué)院文化與傳媒學(xué)院;
【基金】：國(guó)家社科基金項(xiàng)目“大眾傳媒與塑造本土品牌形象研究”(12CXW041)
【分類號(hào)】：F273.2
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本文編號(hào)：1853876