本文選題：外語(yǔ)培訓(xùn) + 品牌價(jià)值�。� 參考：《吉林大學(xué)》2009年碩士論文

【摘要】： 近年來(lái),中國(guó)培訓(xùn)行業(yè)的發(fā)展已經(jīng)進(jìn)入了白日化狀態(tài),在為不同需要的求學(xué)者提供了大量求職、求知、求學(xué)的機(jī)會(huì)的同時(shí),行業(yè)內(nèi)競(jìng)爭(zhēng)也日趨激烈。長(zhǎng)春盡管地處東北,經(jīng)濟(jì)相對(duì)南方略微發(fā)展緩慢,但外語(yǔ)培訓(xùn)行業(yè)卻發(fā)展的非常迅速。本文以長(zhǎng)春大橋外語(yǔ)培訓(xùn)學(xué)校為研究對(duì)象,調(diào)查并搜集社會(huì)辦學(xué)機(jī)構(gòu)營(yíng)銷環(huán)境的二手資料,結(jié)合營(yíng)銷管理理論,提煉出其營(yíng)銷環(huán)境的特殊性。同時(shí),在搜集并整理長(zhǎng)春大橋外語(yǔ)培訓(xùn)學(xué)校的辦學(xué)宗旨、教學(xué)目標(biāo)、教學(xué)項(xiàng)目、招生結(jié)構(gòu)等相關(guān)資料的基礎(chǔ)上,分析其現(xiàn)有品牌管理的特點(diǎn),針對(duì)長(zhǎng)春市大橋外語(yǔ)的品牌建設(shè)現(xiàn)狀和營(yíng)銷資源優(yōu)勢(shì),提出了進(jìn)一步提高其品牌價(jià)值的營(yíng)銷策略,為企業(yè)的持續(xù)發(fā)展提供一定的理論借鑒。
[Abstract]:In recent years, the development of China's training industry has entered a state of day, for different needs of scholars to provide a large number of job search, knowledge, study opportunities, at the same time, the competition in the industry is becoming increasingly fierce. Although Changchun is located in the northeast and its economy is relatively slow to the south, the foreign language training industry is developing very rapidly. This paper takes the Changchun Bridge Foreign language training School as the research object, investigates and collects the second-hand information of the marketing environment of the social school, and combines the marketing management theory to extract the particularity of the marketing environment. At the same time, on the basis of collecting and arranging the relevant materials of Changchun Bridge Foreign language training School, such as the purpose of running a school, teaching objectives, teaching items, enrollment structure and so on, the characteristics of its existing brand management are analyzed. In view of the current situation of Changchun Bridge foreign language brand construction and the advantages of marketing resources, this paper puts forward the marketing strategy to further improve its brand value, which provides certain theoretical reference for the sustainable development of enterprises.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：G649.2

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本文編號(hào)：1802586