本文選題：品牌專(zhuān)賣(mài)店 + 設(shè)計(jì)理念　； 參考：《景德鎮(zhèn)陶瓷學(xué)院》2008年碩士論文

【摘要】： 隨著現(xiàn)代汽車(chē)工業(yè)和汽車(chē)文化在世界各地的蓬勃發(fā)展,勢(shì)必造就汽車(chē)產(chǎn)品銷(xiāo)售載體——汽車(chē)專(zhuān)賣(mài)店的興起和發(fā)展。展廳作為汽車(chē)專(zhuān)賣(mài)店的核心組成部分,關(guān)于展廳的設(shè)計(jì)在國(guó)外已經(jīng)積累了許多成功的經(jīng)驗(yàn),而我國(guó)汽車(chē)品牌專(zhuān)賣(mài)店?duì)I銷(xiāo)模式尚處于發(fā)展中階段,其中關(guān)于汽車(chē)專(zhuān)賣(mài)店展廳的設(shè)計(jì)還缺乏系統(tǒng)的理論指導(dǎo),因此關(guān)于我國(guó)汽車(chē)品牌專(zhuān)賣(mài)店展廳設(shè)計(jì)的研究具有非常重要的理論意義和現(xiàn)實(shí)意義。 文章先闡述了選題背景、研究意義、及相關(guān)概念,后簡(jiǎn)要介紹了國(guó)內(nèi)外汽車(chē)品牌專(zhuān)賣(mài)店設(shè)計(jì)的發(fā)展歷程及我國(guó)汽車(chē)品牌專(zhuān)賣(mài)店展廳設(shè)計(jì)存在的問(wèn)題,并對(duì)我國(guó)汽車(chē)品牌專(zhuān)賣(mài)店展廳設(shè)計(jì)分散的、零星的經(jīng)驗(yàn)進(jìn)行歸納總結(jié)的基礎(chǔ)上,提出了汽車(chē)品牌專(zhuān)賣(mài)店展廳設(shè)計(jì)的理念及表現(xiàn)手法,并以河北眾志達(dá)上海大眾斯柯達(dá)汽車(chē)專(zhuān)賣(mài)店展廳的設(shè)計(jì)為例,通過(guò)分析具體論證了本文提出的相關(guān)的汽車(chē)品牌專(zhuān)賣(mài)店展廳的設(shè)計(jì)理念與表現(xiàn)手法在實(shí)踐中的應(yīng)用。
[Abstract]:With the booming development of modern automobile industry and automobile culture all over the world, it is bound to bring up the rise and development of automobile specialty stores, which is the carrier of automobile products sales. As the core part of automobile exclusive store, the design of exhibition hall has accumulated many successful experiences in foreign countries, but the marketing mode of automobile brand store in our country is still in the developing stage. There is a lack of systematic theoretical guidance on the design of the exhibition hall of the automobile monopoly store, so the research on the design of the exhibition hall of the automobile brand store in our country has very important theoretical and practical significance. This paper first describes the background, significance, and related concepts of the topic, and then briefly introduces the development of domestic and foreign automotive brand store design and the problems in the design of the exhibition hall of China's automobile brand monopoly store. On the basis of summing up the scattered and sporadic experience in the design of the exhibition hall of the automobile brand store in our country, the paper puts forward the concept and expression method of the design of the exhibition hall of the automobile brand monopoly store. Taking the design of the exhibition hall of Shanghai Volkswagen Skoda Automobile Monopoly in Hebei Zhongzhi as an example, this paper analyzes and demonstrates the application of the related design idea and expression technique of the exhibition hall of the automobile brand exclusive store in practice.
【學(xué)位授予單位】：景德鎮(zhèn)陶瓷學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類(lèi)號(hào)】：F426.471

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