本文選題：獨(dú)立學(xué)院 + 品牌　； 參考：《東北師范大學(xué)》2009年碩士論文

【摘要】： 近年來(lái),隨著我國(guó)高等教育規(guī)模的快速增長(zhǎng),各項(xiàng)相關(guān)改革不斷深化,一些地方和高校在高等教育辦學(xué)機(jī)制方面進(jìn)行了大膽探索,其中由普通高校按照新的機(jī)制和模式試辦的相對(duì)獨(dú)立的二級(jí)學(xué)院(獨(dú)立學(xué)院)發(fā)展較快,獨(dú)立學(xué)院是我國(guó)在經(jīng)濟(jì)體制轉(zhuǎn)型時(shí)期出現(xiàn)的一種新的高等教育辦學(xué)模式,它是由普通本科高校按新的機(jī)制、新模式舉辦的本科層次的二級(jí)學(xué)院,它適應(yīng)了計(jì)劃經(jīng)濟(jì)體制向市場(chǎng)經(jīng)濟(jì)體制轉(zhuǎn)軌的需要,滿足了高等教育規(guī)�？焖僭鲩L(zhǎng)的需求,體現(xiàn)了高等教育大眾化階段的需要,適應(yīng)了民辦高等教育健康發(fā)展的需要。但是由于獨(dú)立學(xué)院師資、機(jī)制以及社會(huì)地位等內(nèi)外兩方面的問(wèn)題,獨(dú)立學(xué)院存在著各種各樣的問(wèn)題,使得獨(dú)立學(xué)院的發(fā)展舉步維艱,于是獨(dú)立學(xué)院的品牌建設(shè)提上案頭。不斷發(fā)展、鞏固和完善是獨(dú)立學(xué)院發(fā)展亟需解決的問(wèn)題,而獨(dú)立學(xué)院的品牌建設(shè)是獨(dú)立學(xué)院在新的歷史時(shí)期進(jìn)行準(zhǔn)確的定位,發(fā)揮自身的獨(dú)特作用所必須探索的,是滿足社會(huì)對(duì)不同人才的需求,提高自身發(fā)展的必由之路,因此,如何打造獨(dú)立學(xué)院的品牌就成為廣大高等教育工作者應(yīng)該積極思考的問(wèn)題。 本文共分為五部分對(duì)獨(dú)立學(xué)院的品牌建設(shè)進(jìn)行了論述。論文第一部分是對(duì)獨(dú)立學(xué)院以及獨(dú)立學(xué)院品牌建設(shè)的現(xiàn)狀研究論述,提出了進(jìn)行獨(dú)立學(xué)院品牌建設(shè)的目的和意義以及在此指導(dǎo)下的我國(guó)獨(dú)立學(xué)院品牌建設(shè)的思路和方法。第二部分是在獨(dú)立學(xué)院發(fā)展的基礎(chǔ)之上,對(duì)獨(dú)立學(xué)院的涵義、產(chǎn)生背景、特征和發(fā)展困境的分析,對(duì)獨(dú)立學(xué)院進(jìn)行了細(xì)致的論述。第三部分是在介紹品牌內(nèi)涵和品牌理論分析的基礎(chǔ)上,對(duì)獨(dú)立學(xué)院的品牌建設(shè)的依據(jù)和內(nèi)容以及獨(dú)立學(xué)院品牌的內(nèi)涵做了全方位的概括,提供了獨(dú)立學(xué)院品牌建設(shè)的理論依據(jù)。第四部分是從具體的獨(dú)立學(xué)院建設(shè)案例出發(fā),對(duì)獨(dú)立學(xué)院的品牌建設(shè)進(jìn)行分析,從理論到具體,從宏觀到微觀,為我們進(jìn)行獨(dú)立學(xué)院的品牌建設(shè)提供了經(jīng)驗(yàn)總結(jié)。第五部分是從獨(dú)立學(xué)院品牌建設(shè)的路徑出發(fā),對(duì)獨(dú)立學(xué)院品牌建設(shè)進(jìn)行了細(xì)致的探討,為獨(dú)立學(xué)院品牌建設(shè)提供了一定的理論指導(dǎo)。
[Abstract]:In recent years, with the rapid growth of China's higher education scale and the deepening of various related reforms, some places and universities have carried out bold exploration on the mechanism of running higher education. Among them, relatively independent secondary colleges (independent colleges), which are run by ordinary colleges and universities on a trial basis according to the new mechanism and model, have developed rapidly. Independent colleges are a new mode of higher education in China during the period of economic system transformation. It is a secondary college at the undergraduate level organized by ordinary undergraduate colleges and universities according to the new mechanism and mode. It meets the needs of the transition from planned economy to market economy and meets the demand of rapid growth in the scale of higher education. It reflects the needs of the popularization stage of higher education and meets the needs of the healthy development of private higher education. However, due to the internal and external problems, such as teachers, mechanism and social status of independent college, there are various problems in independent college, which makes the development of independent college difficult, so the brand construction of independent college is put on the table. Continuous development, consolidation and improvement are the problems that need to be solved in the development of independent college, and the brand construction of independent college is the need to explore the accurate positioning of independent college in the new historical period and play its unique role. It is the only way to meet the needs of the society for different talents and improve their own development. Therefore, how to build the brand of independent colleges has become a problem that the majority of higher education workers should actively consider. This paper is divided into five parts to discuss the brand construction of independent college. The first part of the thesis is to discuss the current situation of the independent college and its brand construction, and put forward the purpose and significance of the independent college brand construction and the ideas and methods of the independent college brand construction under this guidance. The second part is on the basis of the development of independent colleges, the meaning of independent colleges, the background, characteristics and development difficulties of the analysis, the independent colleges are discussed in detail. The third part is on the basis of introducing the brand connotation and brand theory analysis, the foundation and content of the independent college brand construction and the independent college brand connotation are summarized, which provides the theoretical basis for the independent college brand construction. The fourth part is from the concrete independent college construction case, carries on the analysis to the independent college brand construction, from the theory to the concrete, from the macroscopic to the microscopic, has provided the experience summary for us to carry on the independent college brand construction. The fifth part is from the independent college brand construction path, the independent college brand construction has carried on the detailed discussion, has provided the certain theory instruction for the independent college brand construction.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：G648

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 馮健;;獨(dú)立學(xué)院翻譯專業(yè)設(shè)置可行性思考[J];時(shí)代教育;2012年19期

2 周安剛;陳津端;彭付軍;;芻議地方高校之特色建設(shè)——以地方獨(dú)立學(xué)院為例[J];湖南環(huán)境生物職業(yè)技術(shù)學(xué)院學(xué)報(bào);2012年03期

相關(guān)碩士學(xué)位論文 前1條

1 田燕;四川省獨(dú)立學(xué)院體育課程教學(xué)模式調(diào)查[D];成都體育學(xué)院;2011年

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本文編號(hào)：1793765