本文選題：logo + 品牌��； 參考：《青島大學(xué)》2008年碩士論文

【摘要】： 本文以研究品牌文化為基礎(chǔ),以logo的特性與品牌識(shí)別(策劃)理論為依據(jù),通過(guò)調(diào)查分析目前國(guó)內(nèi)外品牌服裝現(xiàn)狀以及發(fā)展趨勢(shì),對(duì)“l(fā)ogo的特性”、“品牌的個(gè)性論”、“l(fā)ogo的品牌識(shí)別功效”以及“l(fā)ogo在服裝中的應(yīng)用”等方面進(jìn)行了理論闡述。將logo與品牌服裝相結(jié)合,對(duì)logo在品牌服裝、服飾中的視覺(jué)識(shí)別系統(tǒng)中的應(yīng)用進(jìn)行了探討,并嘗試將品牌服裝中l(wèi)ogo的視覺(jué)識(shí)別理論進(jìn)行了探索與界定。 分析闡述品牌與logo,表明研究logo的重要性。品牌需要logo,logo是品牌價(jià)值最直接的體現(xiàn),也是建立品牌識(shí)別,樹(shù)立品牌形象,強(qiáng)化品牌個(gè)性的重要視覺(jué)識(shí)別要素,是品牌重要的表現(xiàn)形式。logo需要品牌,品牌是logo的載體,logo的特性通過(guò)品牌價(jià)值及品牌風(fēng)格所體現(xiàn)。 個(gè)性鮮明的品牌識(shí)別系統(tǒng),是品牌形象資產(chǎn)的一部分,是消費(fèi)者對(duì)品牌的第一形象,第一概念,也是品牌能在眾多同類(lèi)產(chǎn)品中能夠一眼就被識(shí)別的清晰面孔。因此,通過(guò)對(duì)不同風(fēng)格的服裝logo設(shè)計(jì)應(yīng)用的研究,探討了如何建立一個(gè)能夠強(qiáng)化品牌個(gè)性、形成品牌識(shí)別并提升品牌服裝與logo的價(jià)值,達(dá)到有效提高品牌服裝的認(rèn)知度的logo體系。從而樹(shù)立并保持對(duì)品牌服裝綜合品質(zhì)的認(rèn)知感和認(rèn)同感。 通過(guò)分析logo與品牌形象的美學(xué)特點(diǎn)以及在產(chǎn)品中的應(yīng)用與延伸,闡述logo在服裝、服飾設(shè)計(jì)中的藝術(shù)價(jià)值。 對(duì)logo在服裝中的視覺(jué)識(shí)別理論進(jìn)行系統(tǒng)或規(guī)范化的界定。logo是構(gòu)成品牌識(shí)別系統(tǒng)的重要組成部分,是服裝行業(yè)發(fā)展的必然需求。如何建立與服裝風(fēng)格相吻合的logo體系是品牌服裝能否強(qiáng)化其個(gè)性,突出品牌優(yōu)勢(shì),是在當(dāng)今市場(chǎng)增強(qiáng)競(jìng)爭(zhēng)力的關(guān)鍵。
[Abstract]:Based on the research of brand culture and the characteristics of logo and the theory of brand identification (planning), this paper analyzes the current situation and development trend of domestic and foreign brand clothing through investigation and analysis, and analyzes the characteristics of logo and the theory of brand individuality. This paper expounds the effect of logo brand identification and the application of logo in clothing. Combining logo with brand clothing, this paper discusses the application of logo in the visual recognition system of brand clothing and clothing, and attempts to explore and define the theory of visual recognition of logo in brand clothing. Analyzing and expounding brand and logo. shows the importance of studying logo. Brand needs logoon logo is the most direct embodiment of brand value, it is also an important visual identification element to establish brand identification, establish brand image and strengthen brand personality. Brand is the carrier of logo logo characteristics through brand value and brand style. The distinctive brand recognition system is a part of the brand image assets, is the first image of the brand, the first concept, and the clear face that the brand can be recognized at one glance in many similar products. Therefore, through the research on the design and application of different styles of clothing logo, this paper discusses how to establish a brand identity that can strengthen brand personality, form brand recognition and enhance the value of brand clothing and logo. To achieve an effective brand clothing awareness of the logo system. In order to establish and maintain the brand clothing comprehensive quality awareness and identity. By analyzing the aesthetic characteristics of logo and brand image, as well as the application and extension of logo in products, this paper expounds the artistic value of logo in clothing and clothing design. A systematic or standardized definition of the visual recognition theory of logo in clothing. Logo is an important part of the brand identification system and an inevitable requirement for the development of garment industry. How to establish a logo system consistent with the style of clothing is the key to enhance the competitiveness of brand clothing in the market.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類(lèi)號(hào)】：F273.2;F407.86

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 高月梅;;試論服裝品牌標(biāo)識(shí)設(shè)計(jì)[J];長(zhǎng)春教育學(xué)院學(xué)報(bào);2013年13期

相關(guān)碩士學(xué)位論文 前8條

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4 趙寧;房地產(chǎn)項(xiàng)目品牌傳播研究[D];河南大學(xué);2012年

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6 徐長(zhǎng)富;品牌男裝企劃評(píng)估系統(tǒng)的研究[D];東華大學(xué);2013年

7 祝麗俊;服裝廣告中品牌文化的表現(xiàn)研究[D];西安工程大學(xué);2011年

8 楊潔;內(nèi)蒙古乳品企業(yè)標(biāo)志研究[D];內(nèi)蒙古大學(xué);2013年

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本文編號(hào)：1793679