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  本文選題：商業(yè)展示設計 + 品牌形象��； 參考：《山東輕工業(yè)學院》2009年碩士論文

【摘要】： 現(xiàn)代商業(yè)展示是企業(yè)品牌形象推廣的重要手段,企業(yè)品牌形象是商業(yè)展示的重要內容。不同品牌形象的不同展示手法推廣有不同的市場效果。 品牌是對某種事物的集中表現(xiàn),它凝結著其內在品質和外在的形象。企業(yè)品牌形象是凝結著企業(yè)內在品質與外在形象的集合體,它集中體現(xiàn)出企業(yè)的理念特征,行為特征,形象特征,并延伸到企業(yè)經營的各個環(huán)節(jié)。 商業(yè)展示是企業(yè)經營推廣的重要環(huán)節(jié)和手段�？纱笾路譃橘u場即商場的展示和集中的商業(yè)化展覽會的展示,它們涉及到對企業(yè)品牌形象的表達,體現(xiàn)著企業(yè)的經營狀態(tài)和市場地位,影響著企業(yè)的經營與成效。因而,論文提出企業(yè)品牌形象是商業(yè)展示的核心,商業(yè)展示過程是企業(yè)品牌形象推廣的有效載體。 本文分析總結品牌形象的一般規(guī)律和特點及其在商業(yè)展示中的科學運用,介紹商業(yè)展示對經濟發(fā)展的重要作用和對企業(yè)品牌形象的影響,探討現(xiàn)代商業(yè)展示設計與樹立企業(yè)品牌形象之間存在的問題和商業(yè)展示中表現(xiàn)企業(yè)品牌形象的方法,提出企業(yè)品牌形象在展示設計中的應用原則,提出科學切實的設計方案。 文章借助成功案例進一步闡述企業(yè)品牌形象是商業(yè)展示的核心,商業(yè)展示是對企業(yè)品牌形象有效推廣的重要形式。論文對韓國E·LAND公司的品牌形象店展示設計結合圖例進行分析,指出其商業(yè)展示在企業(yè)品牌形象建設中的作用;企業(yè)如何合理正確地運用商業(yè)展示設計表達自身的品牌形象,從而達到提升企業(yè)品牌價值效果的研究目的。 本文的研究力求為商業(yè)展示設計在企業(yè)品牌形象建設中的運用提供理論指導,解決商業(yè)展示與企業(yè)品牌形象脫節(jié)的問題,使企業(yè)品牌形象的展示更加有效,同時探索商業(yè)展示設計與企業(yè)品牌形象的未來發(fā)展趨勢。
[Abstract]:Modern commercial display is an important means to promote enterprise brand image, and enterprise brand image is an important content of business display. Different brand image of different display techniques to promote different market effects. Brand is the concentrated expression of something, it condenses its internal quality and external image. Enterprise brand image is a combination of internal quality and external image, which embodies the characteristics of concept, behavior and image of the enterprise, and extends to all aspects of enterprise management. Commercial display is an important link and means of business promotion. It can be roughly divided into store display and centralized commercial exhibition, which involve the expression of enterprise brand image, reflect the management state and market position of the enterprise, and affect the management and effectiveness of the enterprise. Therefore, the paper puts forward that the enterprise brand image is the core of the business display, and the business display process is the effective carrier of the enterprise brand image promotion. This paper analyzes and summarizes the general rules and characteristics of brand image and its scientific application in commercial display, and introduces the important role of commercial display in economic development and its influence on enterprise brand image. This paper probes into the problems existing between modern commercial display design and the establishment of enterprise brand image and the methods of displaying enterprise brand image in commercial display, puts forward the application principle of enterprise brand image in display design, and puts forward a scientific and practical design scheme. With the help of successful cases, this paper further expounds that enterprise brand image is the core of business display, and commercial display is an important form of effective promotion of enterprise brand image. This paper analyzes the display design of the brand image store of E LAND Company in Korea, and points out the function of its commercial display in the construction of the brand image of the enterprise, and how to use the commercial display design to express the brand image of the enterprise reasonably and correctly. In order to achieve the purpose of improving the brand value of enterprises. The research in this paper aims to provide theoretical guidance for the application of commercial display design in the construction of enterprise brand image, solve the problem of disconnection between commercial display and enterprise brand image, and make the display of enterprise brand image more effective. At the same time, it explores the future development trend of commercial display design and enterprise brand image.
【學位授予單位】：山東輕工業(yè)學院
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：J524.3

【引證文獻】

相關期刊論文 前1條

1 劉天執(zhí);;商業(yè)櫥窗展示設計對品牌文化的作用[J];美術大觀;2012年06期

相關碩士學位論文 前3條

1 田穎;商業(yè)展示中互動性設計研究[D];南昌大學;2011年

2 張明;企業(yè)品牌形象在會展設計中的研究[D];西安建筑科技大學;2011年

3 樊麗娟;國際品牌專賣店展示空間的設計特征研究[D];北京服裝學院;2012年

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本文編號：1791784