本文選題：養(yǎng)生文化 + 茶�。� 參考：《安徽大學(xué)》2017年碩士論文

【摘要】：傳統(tǒng)中醫(yī)藥文化在民族文化復(fù)興的過程中,是一個重要的內(nèi)容板塊,尤其是屠呦呦諾貝爾獎效應(yīng)之下,中醫(yī)藥文化的自信大幅提升。但是,傳統(tǒng)中醫(yī)藥文化如何通過設(shè)計(jì)思維和載體,向相關(guān)產(chǎn)業(yè)轉(zhuǎn)化,走進(jìn)大眾生活消費(fèi)的視野,是一個值得探討的話題。在中醫(yī)養(yǎng)生中,中醫(yī)養(yǎng)生與茶的關(guān)系是一個常見的"話題"�？墒窃O(shè)計(jì)師缺乏對于中醫(yī)藥茶文化的背景的思考,因此,無法將文化底蘊(yùn)轉(zhuǎn)換成為中醫(yī)養(yǎng)生特色的視覺符號的設(shè)計(jì),而人們對于已有的視覺符號的研究僅僅只流于表面,缺乏具體的設(shè)計(jì)思考,更缺乏對于單獨(dú)符號設(shè)計(jì)的根源進(jìn)行深入挖掘。中國文化的體現(xiàn)及所獨(dú)有的養(yǎng)生方式,需要設(shè)計(jì)師對于"中醫(yī)養(yǎng)生"文化的形象進(jìn)行整理、歸納、完善、推陳出新,從而創(chuàng)作出屬于養(yǎng)生茶的"新時代、新語言、新視覺。"本文一共分為四個章節(jié),分別從第一章概述整體思路,提出研究養(yǎng)生茶設(shè)計(jì)的思路和方法。第二章針對中醫(yī)養(yǎng)生茶的市場現(xiàn)狀進(jìn)行調(diào)查分析,尋求設(shè)計(jì)的設(shè)計(jì)突破口。第三章將養(yǎng)生文化重新拉入人們的視野,對于現(xiàn)有品牌進(jìn)行多角度的分析,從而將文字描述轉(zhuǎn)化為視覺輸出。文字描述→提煉元素→視覺轉(zhuǎn)化。第四章重點(diǎn)闡述在以生活方式為導(dǎo)向情境下,對于養(yǎng)生茶這一具體事物進(jìn)行的設(shè)計(jì)表達(dá)。最終課題是以文創(chuàng)思維和視野,將現(xiàn)有的中醫(yī)養(yǎng)生茶進(jìn)行品牌包裝、包裝周邊產(chǎn)品等設(shè)計(jì)形式的重塑,是本研究課題的主要內(nèi)容。
[Abstract]:Traditional Chinese medicine culture is an important content plate in the process of national culture rejuvenation, especially under the Nobel Prize effect of Tu Youyou, the self-confidence of traditional Chinese medicine culture has been greatly enhanced. However, the traditional Chinese medicine culture through the design thinking and carrier, to the related industries, into the vision of mass life consumption, is a topic worthy of discussion. The relationship between traditional Chinese medicine and tea is a common topic in traditional Chinese medicine. However, the designer lacks the thinking about the background of the traditional Chinese medicine tea culture, so it is impossible to transform the cultural background into the design of the visual symbol with the characteristics of traditional Chinese medicine, and the research on the existing visual symbol is only on the surface. Lack of specific design thinking, but also lack of individual symbol design for the root of the in-depth excavation. The embodiment of Chinese culture and its unique way of keeping in good health require designers to sort out, summarize, perfect, and bring forth new ideas in order to create "new era, new language, new vision" belonging to health care tea. This paper is divided into four chapters, respectively from the first chapter to outline the overall ideas, proposed research ideas and methods of health tea design. The second chapter investigates and analyzes the market situation of traditional Chinese medicine health tea, and seeks the design breakthrough. The third chapter redraws the health culture into people's vision, carries on the multi-angle analysis to the existing brand, thus transforms the text description into the visual output. Text description extracts elements for visual transformation. Chapter four focuses on the design and expression of health tea in the context of lifestyle-oriented. The final task is to reconstruct the existing traditional Chinese medicine health tea by creative thinking and vision, such as brand packaging, packaging peripheral products and other design forms, which is the main content of this research.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J524

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本文編號：1785063