本文選題：品牌成長(zhǎng) + 知識(shí)研發(fā)��； 參考：《預(yù)測(cè)》2015年05期

【摘要】：本文借鑒創(chuàng)新價(jià)值鏈理論,將企業(yè)創(chuàng)新到品牌成長(zhǎng)的價(jià)值轉(zhuǎn)化過(guò)程分解為企業(yè)知識(shí)研發(fā)、知識(shí)轉(zhuǎn)化、品牌成長(zhǎng)三個(gè)環(huán)節(jié),構(gòu)建一個(gè)有調(diào)節(jié)的中介模型,利用2005~2013年28省市的面板數(shù)據(jù),分析組織協(xié)作情境下企業(yè)創(chuàng)新與品牌成長(zhǎng)間的鏈接機(jī)制。研究發(fā)現(xiàn),企業(yè)知識(shí)研發(fā)對(duì)品牌成長(zhǎng)有一定促進(jìn)作用;企業(yè)知識(shí)轉(zhuǎn)化在知識(shí)研發(fā)對(duì)品牌成長(zhǎng)的影響中起部分中介作用;同時(shí),中介過(guò)程的前后路徑均受到組織協(xié)作的正向調(diào)節(jié),且對(duì)后半路徑的調(diào)節(jié)作用相對(duì)較大;不同形式的組織協(xié)作其調(diào)節(jié)效應(yīng)存在差異。
[Abstract]:Based on the innovation value chain theory, this paper decomposes the process of value transformation from enterprise innovation to brand growth into three links: enterprise knowledge research and development, knowledge transformation and brand growth, and constructs a regulated intermediary model. Based on the panel data of 28 provinces and cities from 2005 to 2013, this paper analyzes the linkage mechanism between enterprise innovation and brand growth in the context of organizational collaboration. It is found that enterprise knowledge R & D promotes brand growth to some extent; knowledge transfer plays a part of intermediary role in the influence of knowledge R & D on brand growth; at the same time, the front and rear paths of intermediary process are positively regulated by organizational cooperation. And the regulation effect of the latter half path is relatively big, and the regulation effect of different forms of organization cooperation is different.
【作者單位】： 南京大學(xué)商學(xué)院;安徽工業(yè)大學(xué)商學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金資助項(xiàng)目(12CGL013) 教育部人文社會(huì)科學(xué)規(guī)劃資助項(xiàng)目(13YJC630119) 安徽省教育廳人文社會(huì)科學(xué)重點(diǎn)資助項(xiàng)目(SK2013A034) 安徽省哲學(xué)社會(huì)科學(xué)規(guī)劃資助項(xiàng)目(AHSKQ2014D15)
【分類號(hào)】：F273.1;F273.2

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