基于BEW的濟(jì)南泉水節(jié)品牌體驗(yàn)?zāi)Ｐ偷慕?/H1>
發(fā)布時間：2018-04-20 00:25
本文選題：泉水節(jié) + 品牌體驗(yàn)輪��； 參考：《包裝工程》2016年24期
【摘要】：目的泉水是濟(jì)南的靈魂,也是濟(jì)南人的文化標(biāo)記,更是這座城市聞名于世界的標(biāo)志。濟(jì)南市委、市政府希望借泉水節(jié)這一品牌,成為溝通濟(jì)南與國內(nèi)其他城市乃至國際社會的重要紐帶。通過建立濟(jì)南泉水節(jié)品牌體驗(yàn)?zāi)Ｐ?深入探討該節(jié)日對濟(jì)南城市發(fā)展的意義,并借此方式推動旅游業(yè)的發(fā)展和營造良好的投資環(huán)境。方法通過對品牌體驗(yàn)輪和消費(fèi)者體驗(yàn)層級的研究,結(jié)合人類的五感體驗(yàn),探索加強(qiáng)泉水節(jié)體驗(yàn)的途徑。結(jié)論通過建立泉水節(jié)品牌體驗(yàn)?zāi)Ｐ?加強(qiáng)泉水節(jié)的品牌建設(shè),提升泉水節(jié)體驗(yàn),保持該節(jié)持久的生命力和影響力。
[Abstract]:The spring water is the soul of Jinan, the cultural symbol of Jinan people, and the world famous symbol of this city. Jinan Municipal Party Committee and Municipal Government hope to use the spring water festival as an important link between Jinan and other cities in China and the international community. Through establishing the brand experience model of Jinan Spring Festival, the significance of the festival to the city development of Jinan is discussed in depth, and the tourism industry is promoted and a good investment environment is created by this way. Methods through the study of brand experience wheel and consumer experience level, combining the five senses experience of human beings, explore the way to strengthen the spring water festival experience. Conclusion through establishing the brand experience model of spring water festival, strengthening the brand construction of spring water festival, promoting the experience of spring water festival, keeping the lasting vitality and influence of spring festival.
【作者單位】： 山東工藝美術(shù)學(xué)院;
【分類號】：J534
【相似文獻(xiàn)】
相關(guān)期刊論文 前10條
1 汪萌萌;;品牌管理的關(guān)鍵——建立良好的情感體驗(yàn)[J];藝術(shù)與設(shè)計(理論);2013年09期
2 黃晶;何君;牛燕雨;孫彤;;基于消費(fèi)者的旅游目的地品牌資產(chǎn)研究外文文獻(xiàn)綜述[J];北京第二外國語學(xué)院學(xué)報;2013年11期
3 王U，
本文編號：1775426
本文鏈接：http://sikaile.net/guanlilunwen/pinpaiwenhualunwen/1775426.html
本文選題：泉水節(jié) + 品牌體驗(yàn)輪��； 參考：《包裝工程》2016年24期
【摘要】：目的泉水是濟(jì)南的靈魂,也是濟(jì)南人的文化標(biāo)記,更是這座城市聞名于世界的標(biāo)志。濟(jì)南市委、市政府希望借泉水節(jié)這一品牌,成為溝通濟(jì)南與國內(nèi)其他城市乃至國際社會的重要紐帶。通過建立濟(jì)南泉水節(jié)品牌體驗(yàn)?zāi)Ｐ?深入探討該節(jié)日對濟(jì)南城市發(fā)展的意義,并借此方式推動旅游業(yè)的發(fā)展和營造良好的投資環(huán)境。方法通過對品牌體驗(yàn)輪和消費(fèi)者體驗(yàn)層級的研究,結(jié)合人類的五感體驗(yàn),探索加強(qiáng)泉水節(jié)體驗(yàn)的途徑。結(jié)論通過建立泉水節(jié)品牌體驗(yàn)?zāi)Ｐ?加強(qiáng)泉水節(jié)的品牌建設(shè),提升泉水節(jié)體驗(yàn),保持該節(jié)持久的生命力和影響力。
[Abstract]:The spring water is the soul of Jinan, the cultural symbol of Jinan people, and the world famous symbol of this city. Jinan Municipal Party Committee and Municipal Government hope to use the spring water festival as an important link between Jinan and other cities in China and the international community. Through establishing the brand experience model of Jinan Spring Festival, the significance of the festival to the city development of Jinan is discussed in depth, and the tourism industry is promoted and a good investment environment is created by this way. Methods through the study of brand experience wheel and consumer experience level, combining the five senses experience of human beings, explore the way to strengthen the spring water festival experience. Conclusion through establishing the brand experience model of spring water festival, strengthening the brand construction of spring water festival, promoting the experience of spring water festival, keeping the lasting vitality and influence of spring festival.
【作者單位】： 山東工藝美術(shù)學(xué)院;
【分類號】：J534
【相似文獻(xiàn)】
相關(guān)期刊論文 前10條
1 汪萌萌;;品牌管理的關(guān)鍵——建立良好的情感體驗(yàn)[J];藝術(shù)與設(shè)計(理論);2013年09期
2 黃晶;何君;牛燕雨;孫彤;;基于消費(fèi)者的旅游目的地品牌資產(chǎn)研究外文文獻(xiàn)綜述[J];北京第二外國語學(xué)院學(xué)報;2013年11期
3 王U，
本文編號：1775426
本文鏈接：http://sikaile.net/guanlilunwen/pinpaiwenhualunwen/1775426.html
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