本文選題：城市 + 品牌形象��； 參考：《中南大學(xué)》2009年碩士論文

【摘要】： 二十一世紀(jì)被稱(chēng)為信息時(shí)代,人們更愿意以視覺(jué)的形式接受信息,所以又被稱(chēng)為讀圖時(shí)代,實(shí)質(zhì)上就是符號(hào)時(shí)代。無(wú)論是在產(chǎn)品設(shè)計(jì)上,還是在城市建設(shè)上,信息的可視化、圖標(biāo)化已成為不可逆轉(zhuǎn)的發(fā)展趨勢(shì)。視覺(jué)化城市就是將城市的本體文化、精神內(nèi)涵等諸多信息轉(zhuǎn)換成可視的圖形符號(hào),視覺(jué)化城市已成為了信息化時(shí)代現(xiàn)代化城市發(fā)展的必然趨勢(shì)。 本文從視覺(jué)傳達(dá)的角度,結(jié)合城市其他相關(guān)學(xué)科,在城市品牌形象識(shí)別的基礎(chǔ)上,闡述了城市視覺(jué)符號(hào)的本質(zhì),指出對(duì)其研究的意義及目的,歸納總結(jié)了城市視覺(jué)符號(hào)的內(nèi)核和外延,并對(duì)其進(jìn)行了分類(lèi)、整合研究,為城市品牌形象的研究提供理論依據(jù)。 全文分六個(gè)章節(jié)展開(kāi)論述,按照從理論到實(shí)踐、抽象到具體的邏輯順序展開(kāi)論證。首先,論文通過(guò)國(guó)內(nèi)外關(guān)于城市視覺(jué)符號(hào)設(shè)計(jì)資料的搜集、分析與總結(jié),從相關(guān)概念的解讀展開(kāi)研究。建設(shè)性提出城市視覺(jué)符號(hào)的概念,主要包括城市標(biāo)志與城市象征物,城市標(biāo)志是城市視覺(jué)符號(hào)的核心,城市象征物是在某些方面彌補(bǔ)城市標(biāo)志對(duì)城市形象塑造的不足,能夠更加豐富城市標(biāo)志的內(nèi)涵。論文指出城市視覺(jué)符號(hào)的設(shè)計(jì)并非偶然,作為城市信息的載體其是信息化時(shí)代背景下視覺(jué)化城市發(fā)展的必然產(chǎn)物。同時(shí),分析城市視覺(jué)符號(hào)的特征,并借助視知覺(jué)理論、符號(hào)學(xué)相關(guān)學(xué)科理論的指導(dǎo)作用加以實(shí)現(xiàn)。其次,從方法論的視角,分別建立起以視覺(jué)特性、類(lèi)型、視覺(jué)樣式、視覺(jué)語(yǔ)義四方面內(nèi)容為主體的城市標(biāo)志的設(shè)計(jì)體系,以視覺(jué)特性、類(lèi)型、設(shè)定原則三方面內(nèi)容為主體的城市象征物的塑造體系。再次,進(jìn)一步提出城市視覺(jué)符號(hào)設(shè)計(jì)的文化意蘊(yùn),是對(duì)城市性格的闡釋、城市文化的感知和城市精神的傳承。最后,通過(guò)國(guó)內(nèi)外城市視覺(jué)符號(hào)設(shè)計(jì)的比照,為前幾章節(jié)的理論進(jìn)行綜合的案例支撐。
[Abstract]:The 21 century is called the information age, people are more willing to accept information in the form of vision, so it is also called the era of reading pictures, in essence, it is the era of symbols.Whether in product design or urban construction, visualization and icon of information has become an irreversible development trend.Visual city is to transform the city's ontology culture, spiritual connotation and many other information into visual graphic symbols. Visual city has become the inevitable trend of the development of modern city in the information age.From the angle of visual communication, combined with other related subjects of city, this paper expounds the essence of city visual symbol on the basis of city brand image recognition, and points out the significance and purpose of its research.This paper summarizes the core and extension of urban visual symbol, classifies it, integrates the research, and provides the theoretical basis for the study of urban brand image.The full text is divided into six chapters, according to the theory to practice, abstract to the specific logical sequence of argument.First of all, through the collection, analysis and summary of the information about the design of urban visual symbols at home and abroad, the paper starts the research from the interpretation of related concepts.The concept of city visual symbol is put forward constructively, which mainly includes city sign and city symbol. City symbol is the core of city visual symbol, and city symbol is to make up for the deficiency of city sign in shaping city image in some aspects.Can enrich the connotation of the city logo.The paper points out that the design of city visual symbol is not accidental, as the carrier of urban information, it is the inevitable product of visual city development under the background of information age.At the same time, the characteristics of urban visual symbols are analyzed and realized by the theory of visual perception and semiotics.Secondly, from the perspective of methodology, we set up a design system of city signs with visual characteristics, types, visual styles and visual semantics as the main body of the design system, with visual characteristics and types.Three aspects of the principle of the establishment of the main body of the city symbol molding system.Thirdly, the cultural implication of the design of urban visual symbols is the interpretation of urban character, the perception of urban culture and the inheritance of urban spirit.Finally, through the comparison of the design of urban visual symbols at home and abroad, the first several chapters of the theory of comprehensive case support.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：J524

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 廖梓君;關(guān)中唐文化視覺(jué)符號(hào)與陜西重大景觀(guān)規(guī)劃設(shè)計(jì)[D];陜西科技大學(xué);2013年

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本文編號(hào)：1769253