本文選題：明星制 + 電視明星　； 參考：《暨南大學(xué)》2008年碩士論文

【摘要】： 隨著我國(guó)競(jìng)爭(zhēng)激烈的電視業(yè)日益趨向明星化發(fā)展,近年來明星制被移植到多個(gè)電視節(jié)目形態(tài),并出現(xiàn)新類型的電視明星,比較典型的有,以鳳凰衛(wèi)視為代表的明星主持人,以選秀節(jié)目為代表的平民偶像,以及憑《百家講壇》出名的學(xué)術(shù)明星。 本文在分析電視造星社會(huì)背景的基礎(chǔ)上,闡述電視明星與電視品牌的關(guān)系,指出電視明星有利于塑造電視品牌,然后重點(diǎn)梳理歸納當(dāng)前比較突出的造星策略,以品牌學(xué)的相關(guān)知識(shí)觀照電視明星的開發(fā)、傳播與延伸等環(huán)節(jié),并運(yùn)用媒介責(zé)任理論提出防止電視造星低俗化的建議,預(yù)測(cè)明星制的發(fā)展方向,特別針對(duì)平民造星節(jié)目,在防止品牌過度開發(fā)造成品牌衰退方面也進(jìn)行了探究。 本文認(rèn)為,在電視業(yè)界的競(jìng)爭(zhēng)中,電視媒體要占領(lǐng)市場(chǎng)份額,必須為其節(jié)目或頻道樹立獨(dú)特的品牌,而提取并放大節(jié)目品牌組成部分之一的人格化要素是其中的一種思路,通過發(fā)掘人格化要素價(jià)值,并對(duì)其進(jìn)行傳播與延伸,使其與電視節(jié)目、頻道產(chǎn)生深度關(guān)聯(lián),進(jìn)而構(gòu)建電視品牌,擴(kuò)大品牌影響力,但與此同時(shí),電視造星策略也要注意防止品牌的過度開發(fā)、盲目延伸造成節(jié)目生命周期提早終結(jié)。此外,由于媒介生產(chǎn)并不等同于一般商品生產(chǎn),媒介組織的社會(huì)屬性決定電視造星策略必須堅(jiān)持相應(yīng)的社會(huì)責(zé)任,把經(jīng)濟(jì)效益與社會(huì)責(zé)任統(tǒng)一起來。
[Abstract]:With the increasingly star-oriented development of the competitive television industry in our country, in recent years the star system has been transplanted to a number of TV program forms, and a new type of television star has emerged. Typically, Phoenix Satellite TV is the representative star host.Popular idols represented by draft shows, as well as academic stars known for their hundred pulpit.On the basis of analyzing the social background of TV star-making, this paper expounds the relationship between TV stars and TV brands, points out that TV stars are good for shaping TV brands, and then summarizes the current star-making strategies.Viewing the development, dissemination and extension of TV stars with the relevant knowledge of brand science, and applying the theory of media responsibility to put forward suggestions to prevent the vulgarization of TV star-making, and to predict the direction of the development of star system, especially for the common people's star-making programs.In the prevention of brand overdevelopment caused by brand decline has also been explored.In the competition of TV industry, TV media must set up a unique brand for their programs or channels if they want to occupy market share, and one way of thinking is to extract and amplify the personalization elements of one of the components of program brand.Through exploring the value of personalization elements, and spreading and extending it, making it deeply related to TV programs and channels, and then constructing TV brands and expanding brand influence, but at the same time,TV star-making strategy should also pay attention to prevent brand overdevelopment, blind extension of the program life cycle early end.In addition, because media production is not equal to general commodity production, the social attribute of media organization determines that TV star-making strategy must adhere to the corresponding social responsibility and unify economic benefits with social responsibility.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：G229.2-F

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 郭曉蓓;經(jīng)典改編的娛樂化傾向[D];四川外語學(xué)院;2011年

2 婁淑靜;廣東衛(wèi)視品牌構(gòu)建的戰(zhàn)略研究[D];華南理工大學(xué);2011年

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本文編號(hào)：1742020