本文選題：品牌　切入點：廣告　出處：《湖南城市學(xué)院學(xué)報(自然科學(xué)版)》2016年05期

【摘要】：本文是從品牌和品牌廣告的方面講述了徽茶產(chǎn)業(yè)的發(fā)展以及品牌廣告運用中的創(chuàng)新,詳細(xì)介紹了什么是品牌以及什么是品牌廣告,闡明了廣告在品牌形象建立中的重要性和優(yōu)秀品牌對一個企業(yè)的發(fā)展的重要性。本文還介紹了一些成功的徽茶品牌以及這些徽茶品牌廣告。一直以來,安徽作為一個產(chǎn)茶大省,其茶產(chǎn)業(yè)卻并不是相應(yīng)的壯大。其中,沒有重視品牌以及品牌廣告的作用或許是主要原因之一。希望通過本文能讓人們重視到優(yōu)秀品牌,以及品牌廣告對企業(yè)發(fā)展壯大的重要性。
[Abstract]:This paper describes the development of Huizhou tea industry and the innovation in brand advertising from the aspects of brand and brand advertising, and introduces in detail what is brand and what is brand advertising.This paper expounds the importance of advertising in the establishment of brand image and the importance of excellent brand to the development of an enterprise.This article also introduces some successful Huizhou tea brand and these Huizhou tea brand advertisement.All along, Anhui as a tea-producing province, its tea industry is not the corresponding expansion.Among them, do not attach importance to brand and the role of brand advertising may be one of the main reasons.Through this article, we hope to make people attach importance to excellent brands and the importance of brand advertising to the development of enterprises.
【作者單位】： 皖西學(xué)院;
【基金】：安徽省優(yōu)秀青年人才重點項目(項目編號:2013SQRWD59ZD)
【分類號】：F426.82;F273.2
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本文編號：1703815