本文選題：城市　切入點(diǎn)：電視臺(tái)　出處：《當(dāng)代電視》2013年03期

【摘要】：正一、城市電視臺(tái)主持人品牌化的意義品牌主持人,就是從品牌的角度來(lái)理解主持人、培育主持人和使用主持人,主持人品牌化建設(shè)的對(duì)象是人,不是簡(jiǎn)單的名稱、名詞、符號(hào)或設(shè)計(jì),主持人品牌化建設(shè)中要充分考慮到這一特殊之處。筆者調(diào)查了蘇州電視臺(tái)、無(wú)錫電視臺(tái)、揚(yáng)州電視臺(tái)、延安電視臺(tái)等多家地方電視媒體,在調(diào)研中發(fā)現(xiàn),這些電視臺(tái)對(duì)主持人品牌化都非常重視,主持人是品牌欄目形成并具有競(jìng)爭(zhēng)力的主要因素,主持人品牌化對(duì)電視節(jié)目、電視頻道和電視臺(tái)均具有重要意義,品牌主持人甚至成為城市電視臺(tái)的標(biāo)識(shí)和形象代表。比如蘇州電視臺(tái)節(jié)目《施斌
[Abstract]:First, the significance of the branding of the anchorman of the city TV station is to understand the host from the perspective of the brand, to cultivate the host and to use the host. The object of the branding construction of the host is the person, not the simple name, noun. Symbol or design, host brand construction should fully consider this special place. The author investigated Suzhou TV station, Wuxi TV station, Yangzhou TV station, Yan'an TV station and other local TV media, and found in the research, These TV stations attach great importance to the branding of the host. The host is the main factor in the formation of the brand column and is competitive. The branding of the host is of great significance to television programs, television channels and television stations. The brand host even becomes the symbol and the image representative of the city TV station. For example, the Suzhou TV station program < Shi Bin
【作者單位】： 中國(guó)傳媒大學(xué)南廣學(xué)院;中國(guó)傳媒大學(xué)文學(xué)院;
【分類號(hào)】：G222
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本文編號(hào)：1671405