淺議地區(qū)傳媒品牌的塑造——《紀錄嘉定》經(jīng)驗談
發(fā)布時間:2018-03-20 16:00
本文選題:淺議 切入點:地區(qū) 出處:《中國廣播電視學(xué)刊》2013年02期 論文類型:期刊論文
【摘要】:正《紀錄嘉定》是嘉定廣播電視臺自辦的一個品牌欄目,作為本土人文紀錄片欄目,它承載著完成報道任務(wù)、對外交流、節(jié)目評優(yōu)等多種使命。近年來,隨著嘉定電視臺運行策略的調(diào)整,這檔欄目從原先的一個普通的常規(guī)欄目設(shè)置漸漸明確了自身特色和定位,精致展現(xiàn)嘉定歷史文化和地域特色,重點著眼彰顯嘉定的人文底蘊。特別是2010年改版擴容后,欄目時長從25分鐘延長至30分鐘,先后以主題的形式制作了《嘉定文化名
[Abstract]:Jiading is a brand column run by Jiading Radio and Television Station itself. As a local humanistic documentary program, it carries a variety of missions, such as completing reporting tasks, communicating with foreign countries, evaluating programs, etc. In recent years, With the adjustment of the operation strategy of Jiading TV Station, this column has gradually clarified its own characteristics and positioning from the original ordinary routine column setting, and refined the historical culture and regional characteristics of Jiading. In particular, after the expansion of the revised edition in 2010, the length of the column was extended from 25 minutes to 30 minutes, and the "Jiading Cultural name" was produced successively in the form of a theme.
【作者單位】: 上海嘉定電視臺;
【分類號】:G222
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本文編號:1639786
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