本文選題：信息圖表設(shè)計(jì)　切入點(diǎn)：品牌推廣　出處：《設(shè)計(jì)》2016年07期 　論文類型：期刊論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的發(fā)展,信息傳播的方式也從傳統(tǒng)的紙媒擴(kuò)大到了網(wǎng)絡(luò)媒體。企業(yè)在進(jìn)行品牌推廣的時(shí)候會(huì)涉及到大量的信息,難以使消費(fèi)者充分的理解與消化,利用信息圖表設(shè)計(jì),能夠?qū)⑵放菩畔⑸鷦?dòng)直觀地展示給消費(fèi)者,從而樹立品牌形象。本文對(duì)信息圖表設(shè)計(jì)在品牌推廣中應(yīng)用的商業(yè)價(jià)值進(jìn)行了探討,梳理和總結(jié)出品牌信息圖表的設(shè)計(jì)原則,試圖說明信息圖表設(shè)計(jì)應(yīng)用在品牌推廣領(lǐng)域中為信息時(shí)代的趨勢(shì)所向。
[Abstract]:With the development of Internet technology, the way of information dissemination has been expanded from traditional print media to network media. Enterprises will involve a large amount of information when promoting brand names, which makes it difficult for consumers to fully understand and digest. By using information chart design, brand information can be displayed vividly and intuitively to consumers, thus establishing brand image. This paper discusses the commercial value of information chart design in brand promotion. This paper summarizes the design principles of brand information chart, and tries to explain that the application of information chart design in the field of brand promotion is the trend of the information age.
【作者單位】： 湖北工業(yè)大學(xué);
【分類號(hào)】：TB47
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本文編號(hào)：1613268