本文選題：汽車自主品牌　切入點(diǎn)：國際競爭力分析　出處：《吉林財(cái)經(jīng)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：中國的汽車業(yè)經(jīng)過60多年的發(fā)展,逐步從弱小的后發(fā)國家演變成汽車產(chǎn)業(yè)的新興勢力,近六、七年來,國內(nèi)市場發(fā)展迅猛,連續(xù)保持銷量世界第一,已經(jīng)成為世界最大的汽車市場。隨著中國汽車市場的蓬勃發(fā)展,問題也逐漸暴露出來,目前,雖然國內(nèi)市場銷量巨大,但是市場的大部分份額被合資品牌占據(jù);在國際市場上,本土自主品牌汽車的出口同樣遭遇困境。經(jīng)過多年發(fā)展,盡管本土自主品牌車企取得了長足的進(jìn)步,可是產(chǎn)品科技含量依然不足,缺乏國際競爭力。中國汽車產(chǎn)業(yè)的上升勢頭在全球一馬當(dāng)先,中國也成為名副其實(shí)的汽車大國,而中國欲實(shí)現(xiàn)從汽車大國到汽車強(qiáng)國的夢想,擁有卓越的自主品牌汽車是必要的基礎(chǔ),可以說,自主品牌車企肩負(fù)著中國實(shí)現(xiàn)汽車強(qiáng)國夢的重任。所以,縱然前路漫漫,荊棘遍布,中國的自主品牌汽車也必須克服重重難關(guān),實(shí)現(xiàn)自己的昌盛和崛起。本文旨在綜合國內(nèi)外研究成果的基礎(chǔ)上,對提升中國自主品牌汽車國際競爭力的對策進(jìn)行更為深入和更具時(shí)效性的挖掘。目前自主品牌汽車的發(fā)展存在諸多問題:國內(nèi)市場占有率偏低,難以動搖合資品牌的地位;整車技術(shù)薄弱,對外的依賴性強(qiáng);企業(yè)規(guī)模較小難以實(shí)現(xiàn)規(guī)模效益;缺乏強(qiáng)勢的自主品牌汽車,品牌效應(yīng)低;產(chǎn)品科技含量不足,利潤空間小;國際市場分布局限性大,缺乏品牌全球意識;傳統(tǒng)汽車海外出口下滑嚴(yán)重,受區(qū)域經(jīng)濟(jì)波動影響較大等等。盡管“一帶一路”戰(zhàn)略實(shí)施為中國汽車進(jìn)一步打開東盟區(qū)市場帶來契機(jī)、比亞迪新能源汽車冉冉升起,但是本土自主品牌汽車國際競爭力不足的問題依然凸顯,提高其國際競爭力成為當(dāng)務(wù)之急。本文就以上問題主要采用SWOT模型進(jìn)行較為全面、系統(tǒng)的分析、探究,并結(jié)合美國和印度的汽車產(chǎn)業(yè)發(fā)展經(jīng)驗(yàn),力求從國家、政府的幫扶政策、增強(qiáng)高科研和創(chuàng)新能力、加強(qiáng)品牌建設(shè)、發(fā)展新能源汽車和把握“一帶一路”戰(zhàn)略契機(jī)等方面找到提升中國自主品牌汽車國際競爭力的方法與建議。
[Abstract]:After more than 60 years of development, China's automobile industry has gradually evolved from a weak and developing country into a new force in the automobile industry. In the past six or seven years, the domestic market has developed rapidly, and the sales volume has continued to be the first in the world. It has become the world's largest auto market. With the rapid development of the Chinese auto market, the problems are gradually exposed. At present, although the domestic market sales are huge, the majority of the market share is occupied by the joint venture brands; in the international market, The export of home-grown cars has also encountered difficulties. After many years of development, despite the considerable progress made by local auto brands, the technology content of their products is still insufficient. Lack of international competitiveness. China's auto industry is on the rise in the world, and China has become a real automobile power, and China wants to realize its dream from a big automobile country to a big automobile power. It is necessary to have an excellent self-owned brand car. It can be said that independent brand car enterprises shoulder the important task of realizing China's dream of becoming a strong automobile power. So, even though the road ahead is long, there are many thorns. China's independent brand cars must overcome many difficulties and realize their own prosperity and rise. This paper aims at synthesizing the domestic and foreign research results. The countermeasures to improve the international competitiveness of China's independent brand cars are explored more deeply and in a more timely manner. At present, there are many problems in the development of autonomous brand cars: the domestic market share is low, it is difficult to shake the status of joint venture brands; The whole vehicle technology is weak, the external dependence is strong; the enterprise scale is small and difficult to realize the scale benefit; lacks the strong independent brand automobile, the brand effect is low; the product science and technology content is insufficient, the profit space is small; the international market distribution is limited, Lack of global brand awareness; the decline in overseas exports of traditional cars is serious, affected by regional economic fluctuations, and so on. Although the implementation of Belt and Road's strategy has brought opportunities for China's cars to further open up the ASEAN market, BYD's new energy vehicles are on the rise, but the problem of the lack of international competitiveness of local self-brand cars is still prominent. It is urgent to improve the international competitiveness of BYD. This paper mainly adopts SWOT model to carry out more comprehensive research on the above problems. Systematic analysis, exploration, and combined with the development experience of the automobile industry in the United States and India, we strive to strengthen the high scientific research and innovation ability and brand building from the national and government policies. To develop new energy vehicles and grasp the strategic opportunity of "Belt and Road" to find ways and suggestions to enhance the international competitiveness of China's independent brand cars.
【學(xué)位授予單位】：吉林財(cái)經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.471;F273.2

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