本文選題：國際品牌手機　切入點：國產(chǎn)品牌手機　出處：《北京郵電大學》2009年碩士論文　論文類型：學位論文

【摘要】： 我國從1998年開始國產(chǎn)手機制造至今已經(jīng)有十個年頭了,國產(chǎn)品牌手機與國際品牌手機之間的差距正在逐漸縮小,手機制造材料、零配件及工裝設備國產(chǎn)化的程度也在逐步提高,雖然這些年來中國手機制造業(yè)取得了快速的發(fā)展,但是在這個發(fā)展過程中,國產(chǎn)品牌手機依然處于比較艱難的地位,在很多方面與國際品牌之間的差距依然很大,于此同時需要面對近幾年蓬勃發(fā)展壯大起來的山寨機的沖擊,本文通過對目前我國手機行業(yè)競爭狀況、山寨機優(yōu)勢與問題、國產(chǎn)品牌手機企業(yè)優(yōu)劣勢及問題等方面進行分析,試圖給國有品牌手機企業(yè)如何面對國際品牌及國內(nèi)山寨機沖擊、提升自身競爭力提供一些參考。 論文共分七章。第一章緒論;第二章簡要介紹中國手機行業(yè)現(xiàn)狀;第三章介紹了山寨機發(fā)展的優(yōu)勢及問題;第四章為國產(chǎn)手機行業(yè)競爭格局分析;第五章分析了國產(chǎn)品牌手機內(nèi)外部狀態(tài)及其存在的問題;第六章給出了如何提升國產(chǎn)品牌手機企業(yè)競爭力的建議;第七章為總結與展望。
[Abstract]:It has been ten years since China started manufacturing domestic mobile phones in 1998. The gap between domestic brand mobile phones and international brand mobile phones is gradually narrowing. The degree of localization of mobile phone manufacturing materials, spare parts and tooling equipment is also gradually increasing. Although the Chinese mobile phone manufacturing industry has made rapid development in recent years, in the process of development, the domestic brand mobile phones are still in a relatively difficult position, and the gap between them in many aspects and the international brands is still very large. At the same time, we need to face the impact of shanzhai machine, which has been booming in recent years. This paper analyzes the competitive situation of mobile phone industry in our country, the advantages and problems of shanzhai machine, the advantages and disadvantages of domestic brand mobile phone enterprises, and so on. This paper attempts to provide some references for state-owned brand mobile phone enterprises to face the impact of international brands and domestic copycat machines and to enhance their competitiveness. The thesis is divided into seven chapters. The first chapter is introduction; the second chapter briefly introduces the current situation of mobile phone industry in China; the third chapter introduces the advantages and problems of the development of shanzhai machine; the 4th chapter analyzes the competitive pattern of domestic mobile phone industry; Chapter 5th analyzes the internal and external status of domestic brand mobile phone and its existing problems; chapter 6th gives some suggestions on how to improve the competitiveness of domestic brand mobile phone enterprises; chapter 7th is a summary and prospect.
【學位授予單位】：北京郵電大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F426.6

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1 曾利柏;國產(chǎn)品牌手機如何應對國際品牌及山寨機的沖擊[D];北京郵電大學;2009年

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本文編號：1563885