本文關(guān)鍵詞： 中國電影 品牌化 策略　出處：《當(dāng)代電影》2013年05期 　論文類型：期刊論文

【摘要】：正編者按近年來,隨著全面產(chǎn)業(yè)化改革的持續(xù)推進(jìn),中國電影的品牌認(rèn)知不斷深入,品牌建設(shè)不斷加強(qiáng),品牌成果不斷豐富。從創(chuàng)作者個(gè)體的導(dǎo)演品牌、明星品牌、編劇品牌、監(jiān)制品牌等,到以續(xù)集和系列化作品為標(biāo)志的影片品牌,以及涵蓋產(chǎn)業(yè)鏈上下游的企業(yè)如制片公司品牌、發(fā)行公司品牌、院線品牌和影院品牌等,品牌的觸角包羅萬千、品牌的影響無處不在。品牌意識(shí)的崛起凸顯了產(chǎn)業(yè)的規(guī)范化與規(guī)�；厔�(shì),也昭示著產(chǎn)業(yè)的良性可持續(xù)發(fā)展路徑。
[Abstract]:In recent years, with the continuous promotion of comprehensive industrialization reform, the brand cognition of Chinese films has been deepened, brand construction has been strengthened, and brand achievements have been continuously enriched. From the creator's individual director brand, star brand, screenwriter brand, To the film brands marked by sequels and serialized works, as well as to the enterprises that cover the upstream and downstream of the industrial chain, such as the production company brand, the distribution company brand, the cinema line brand, the cinema brand, and so on. The brand covers a wide range of tentacles. The emergence of brand consciousness highlights the trend of standardization and scale of industry, and also shows the path of benign and sustainable development of industry.
【分類號(hào)】：J909.2
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本文編號(hào)：1549181