本文關(guān)鍵詞： 文創(chuàng)園區(qū) 千園一面 多案例研究 品牌化升級　出處：《中國軟科學(xué)》2017年05期 　論文類型：期刊論文

【摘要】：無論是對失去想象空間的已有文創(chuàng)園區(qū),還是對大量新建和待建的園區(qū)而言,如何提升能級都是現(xiàn)階段的瓶頸和焦點(diǎn)。本文通過對上海23家文創(chuàng)園區(qū)管理者的調(diào)研,以多案例分析方法,將文創(chuàng)園區(qū)升級歸納為四個主要模式:文創(chuàng)園區(qū)會不斷強(qiáng)化交易功能,部分或完全升級為休閑和旅游區(qū);園區(qū)內(nèi)的企業(yè)會借助政府關(guān)系平臺,強(qiáng)化集群競爭力;企業(yè)也會借助園區(qū)文化形象強(qiáng)化自身市場定位和企業(yè)文化;園區(qū)管理者可以通過招商策略,設(shè)計(jì)產(chǎn)業(yè)結(jié)構(gòu)并提升園區(qū)市場定位。本文在此基礎(chǔ)上進(jìn)一步提出了包含開發(fā)戰(zhàn)略、招商戰(zhàn)略和運(yùn)營戰(zhàn)略的品牌化升級模型。鑒于上海在全國乃至全球文創(chuàng)園區(qū)發(fā)展中的關(guān)鍵角色,這些模式發(fā)現(xiàn)和模型構(gòu)建是對產(chǎn)業(yè)集聚理論的補(bǔ)充和新貢獻(xiàn),也是對文創(chuàng)產(chǎn)業(yè)、特別是中小型文創(chuàng)企業(yè)集群組織的理論探索。
[Abstract]:Whether it is for the existing Wenchuang Park that has lost its imagination space, or for a large number of newly built and to be built parks, how to upgrade the energy level is the bottleneck and focus at the present stage. This paper investigates 23 Wenchuang Park managers in Shanghai. With the method of multi-case analysis, the upgrading of Wenchuang Park can be divided into four main modes: Wenchuang Park will continuously strengthen its transaction function, and it will be partially or completely upgraded to a leisure and tourist area, and enterprises in the park will resort to the platform of government relations. Strengthen the competitiveness of clusters; enterprises will also use the image of campus culture to strengthen their own market positioning and corporate culture; park managers can through the strategy of attracting investment, Design the industrial structure and promote the market positioning of the park. In view of the key role of Shanghai in the development of Wenchuang Park in the whole country and the whole world, these pattern discovery and model construction are the supplement and new contribution to the theory of industrial agglomeration, and also to the Wenchuang industry. Especially the theoretical exploration of small and medium-sized enterprise cluster organization.
【作者單位】： 上海社會科學(xué)院信息研究所;上海社會科學(xué)院部門經(jīng)濟(jì)研究所;
【基金】：國家社會科學(xué)基金“創(chuàng)意園區(qū)‘千區(qū)一面’的品牌化升級模式研究”(項(xiàng)目編號16BGL216)
【分類號】：G124

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