品牌店設(shè)計(jì)與品牌消費(fèi)理念應(yīng)用研究
發(fā)布時(shí)間:2018-02-24 10:38
本文關(guān)鍵詞: 品牌店 消費(fèi)理念 裝修材料 店名 設(shè)計(jì)方向 應(yīng)用研究 中式快餐 環(huán)境設(shè)計(jì) 品牌定位 店面設(shè)計(jì) 出處:《美苑》2015年06期 論文類型:期刊論文
【摘要】:正一、研究的目的與意義雖然我們對(duì)品牌店的設(shè)計(jì)已經(jīng)非常重視,甚至有時(shí)超過(guò)對(duì)商品本身的關(guān)注度。但是我們漸漸發(fā)現(xiàn),有一些店面設(shè)計(jì)只為追逐流行款式,把時(shí)下流行的裝修材料與空間理念堆砌一番即宣告完工,導(dǎo)致好多店面雖然業(yè)主不同,店名不同,但整體風(fēng)格卻干篇一律。還有一些品牌店的設(shè)計(jì),脫離了本身品牌提供的服務(wù),一味追求時(shí)尚、絢麗的設(shè)計(jì),忽視了商品方面的訴求,造成功能使用上的不便,給品牌店的贏利帶來(lái)負(fù)面的影響。那么,什么樣的設(shè)計(jì)對(duì)品牌店來(lái)說(shuō)才是好的設(shè)
[Abstract]:First, the purpose and significance of the study although we have paid great attention to the design of brand stores, sometimes even more than the attention to the product itself. By piling up some popular decoration materials and space concepts and announcing the completion of the project, many stores have different owners and different names, but the overall style is the same. There are also some brand store designs. Divorced from the services provided by their own brands, blindly pursuing fashion, gorgeous design, ignoring the demands of commodities, causing inconvenience in the use of their functions, and bringing negative impact to the profits of the brand stores. What kind of design is good for a brand store
【分類號(hào)】:TU247
【共引文獻(xiàn)】
相關(guān)期刊論文 前10條
1 陳潔;;商業(yè)空間中樹(shù)立企業(yè)品牌形象探析[J];包裝工程;2009年06期
2 李有生;;當(dāng)代企業(yè)形象設(shè)計(jì)與品牌整合設(shè)計(jì)探析[J];包裝工程;2011年24期
3 夏驥;;論品牌與區(qū)域競(jìng)爭(zhēng)力[J];重慶社會(huì)科學(xué);2006年10期
4 張銳;張q,
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