本文關(guān)鍵詞： 華泰 榮獲 山東 國(guó)際 知名品牌 稱號(hào)　出處：《紙和造紙》2013年01期 　論文類型：期刊論文

【摘要】：正近日,華泰(HUATAI)商標(biāo)被山東省商務(wù)廳列入"2011-2013年度山東省重點(diǎn)培育和發(fā)展的國(guó)際知名品牌"。這是繼中國(guó)馳名商標(biāo)、山東名牌、用戶滿意首選第一品牌、中國(guó)工業(yè)用紙行業(yè)標(biāo)志性品牌之后,華泰商標(biāo)獲得的又一殊榮。公司自成立以來(lái),始終堅(jiān)持實(shí)施品牌經(jīng)營(yíng)戰(zhàn)略,從技術(shù)創(chuàng)新、質(zhì)量管理、市場(chǎng)營(yíng)銷等方面,不斷夯實(shí)品牌基礎(chǔ),不僅大大增強(qiáng)了企業(yè)綜合實(shí)力和核心競(jìng)爭(zhēng)力,且使產(chǎn)品的技術(shù)含量、質(zhì)量穩(wěn)定性得到了充分保障,打造了"華泰"這一響亮的國(guó)際品牌。
[Abstract]:Recently, the Huatai HUATAI) trademark has been listed by the Shandong Commercial Department as "the International famous Brand for the key cultivation and Development of Shandong Province in 2011-2013." this is the first brand of choice for user satisfaction following China's well-known trademark, Shandong famous brand. After the trademark brand in China's industrial paper industry, Huatai trademark has won another special honor. Since its establishment, the company has consistently implemented the brand management strategy, and has constantly consolidated its brand base in terms of technological innovation, quality management, marketing and so on. It not only greatly strengthens the comprehensive strength and core competitiveness of enterprises, but also ensures the technical content and quality stability of products, thus creating a resounding international brand of "Huatai".
【作者單位】： 華泰集團(tuán);
【分類號(hào)】：F426.83
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本文編號(hào)：1510886