本文關(guān)鍵詞：南平市科技特派員創(chuàng)建農(nóng)業(yè)品牌實(shí)證研究　出處：《中國(guó)農(nóng)業(yè)科學(xué)院》2008年碩士論文　論文類型：學(xué)位論文

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【摘要】： 世紀(jì)之交,福建省南平市首創(chuàng)了科技特派員制度,力求尋找解決“三農(nóng)”問(wèn)題的突破口。這一制度實(shí)施10年來(lái),取得了明顯成效,引起了社會(huì)各方的高度重視。關(guān)于科技特派員制度的論著頗多,但尚無(wú)科技特派員創(chuàng)建農(nóng)業(yè)品牌方面的文獻(xiàn)報(bào)道。本研究填補(bǔ)了這一空白,對(duì)更好地發(fā)揮科技特派員在農(nóng)業(yè)品牌建設(shè)中的作用具有重要意義。 本研究的目標(biāo)為:通過(guò)實(shí)證研究,探討科技特派員在創(chuàng)建農(nóng)業(yè)品牌中所起到的作用,探索科技特派員創(chuàng)建農(nóng)業(yè)品牌的有效模式與方法途徑,并就如何進(jìn)一步發(fā)揮科技特派員在創(chuàng)建農(nóng)業(yè)品牌中的作用等提出相關(guān)對(duì)策建議。 研究的內(nèi)容主要包括:(1)科技特派員在農(nóng)業(yè)品牌建設(shè)中的作用;(2)科技特派員創(chuàng)建農(nóng)業(yè)品牌的途徑與方式;(3)科技特派員創(chuàng)建農(nóng)業(yè)品牌的制約因素分析及相關(guān)對(duì)策建議。研究主要采用文獻(xiàn)法和典型案例調(diào)查(親身體驗(yàn)和觀察、部門訪談、企業(yè)調(diào)查、專家走訪、農(nóng)戶調(diào)查)方法。研究結(jié)果表明,科技特派員創(chuàng)建農(nóng)業(yè)品牌的主要途徑有:(1)以科技創(chuàng)品牌,即發(fā)揮自身的技術(shù)特長(zhǎng)和科技優(yōu)勢(shì)為創(chuàng)建農(nóng)業(yè)品牌服務(wù);(2)以先進(jìn)理念創(chuàng)品牌,如制定生產(chǎn)標(biāo)準(zhǔn)、組織申報(bào)綠色食品標(biāo)志、注冊(cè)品牌商標(biāo)等;(3)以配套服務(wù)創(chuàng)品牌,如負(fù)責(zé)組織協(xié)調(diào)、技術(shù)服務(wù)、品牌宣傳、產(chǎn)品包裝等工作。 針對(duì)主要制約因素,提出了完善科技特派員制度7條對(duì)策建議:(1)創(chuàng)品牌應(yīng)為科技特派員的重要使命;(2)加大扶持力度,改變行為方式;(3)搞好統(tǒng)籌協(xié)調(diào),推動(dòng)資源整合;(4)完善相關(guān)制度,建立長(zhǎng)效機(jī)制;(5)加大貸款數(shù)額,形成規(guī)模效益;(6)加強(qiáng)品牌營(yíng)銷,突出地方特色;(7)增強(qiáng)品牌意識(shí),發(fā)展品牌農(nóng)業(yè)。研究的主要結(jié)論是:(1)科技特派員在創(chuàng)建農(nóng)業(yè)品牌過(guò)程中發(fā)揮了重要作用。他們采用新科技創(chuàng)品牌、利用先進(jìn)理念創(chuàng)品牌,以及通過(guò)開(kāi)展配套服務(wù)創(chuàng)品牌。(2)科技特派員創(chuàng)建農(nóng)業(yè)品牌的模式有“利益共同體”、“個(gè)人承包創(chuàng)業(yè)”和“行業(yè)協(xié)會(huì)服務(wù)”等,不同模式適用于不同產(chǎn)業(yè)。(3)科技特派員在創(chuàng)品牌過(guò)程中存在項(xiàng)目啟動(dòng)資金不足和品牌創(chuàng)建的后續(xù)工作亟待加強(qiáng)等問(wèn)題。(4)為進(jìn)一步發(fā)揮科技特派員在創(chuàng)建農(nóng)業(yè)品牌中的作用,應(yīng)將“創(chuàng)建農(nóng)業(yè)品牌”作為新時(shí)期科技特派員的重要使命之一,并作為其重要考核指標(biāo)。(5)農(nóng)業(yè)品牌化是社會(huì)發(fā)展的必然趨勢(shì),是提升農(nóng)產(chǎn)品競(jìng)爭(zhēng)力的主要途徑,也是閩北現(xiàn)代農(nóng)業(yè)發(fā)展的必由之路。
[Abstract]:At the turn of the century, Fujian city of Nanping Province, the first science and technology correspondent system, and strive to find a breakthrough to solve the "three rural issues". This system is implemented in 10 years, and achieved remarkable results, attracted the attention of all sectors of society. A lot of articles on Science and technology correspondent system, but there is no agricultural science and technology correspondent to create brand reported in the literature. This study fills this gap, is of great significance to better play in the agricultural science and technology correspondent in brand construction.
The goal of this research is: through empirical research, to explore the science and technology correspondent has played in the establishment of agricultural brand effect, explore effective ways and methods to create a model of agricultural brand science and technology correspondent, and on how to further develop the science and technology correspondent in the establishment of agricultural brand are put forward relevant countermeasures for.
The main contents of the study include: (1) the role of science and technology correspondent in agricultural brand building; (2) and the way to create a brand of agricultural science and technology correspondent; (3) analysis of restricting factors and relevant countermeasures and suggestions of establishing agricultural science and technology correspondent brand. This paper mainly uses the method of investigation and typical cases (personal sacrifice experience and observation, interview department, enterprise survey, expert interview, household survey) method. The results show that the main way to create brand agricultural science and technology correspondent: (1) to the science and technology of a brand, is to play their own expertise and technological advantages to create agricultural brand service; (2) with advanced concept brand such as the development, production standards, the organization declared the green food logo, a registered trademark; (3) to complete the service brand, such as organizing coordination, technical services, brand promotion, product packaging and so on.
According to the main factors, put forward to perfect the system of science and technology correspondent 7 suggestions: (1) the brand should be an important mission for the science and technology correspondent; (2) to increase support for efforts to change behavior; (3) improve coordination, promote the integration of resources; (4) improve the relevant system, the establishment of long-term mechanism; (5) increase the loan amount, the formation of scale; (6) strengthen brand marketing, highlight the local characteristics; (7) enhance brand awareness, brand agriculture development. The main conclusions of the study are: (1) science and technology correspondent played an important role in the establishment of agricultural brand. They adopt new technology and brand, the use of the advanced idea of a brand, and the brand through the development of supporting services. (2) the establishment of agricultural science and technology correspondent brand mode "community of interests", "individual contracting business" and "service industry Association", different models for different industries. (3) in science and technology correspondent Problems of lack of funds and project follow-up work should be strengthened to create brand brand process. (4) in order to further develop the science and technology correspondent in the establishment of agricultural brand effect, should be "the establishment of agricultural brand" as an important mission in the new period of science and technology correspondent, and as an important evaluation index (. 5) agriculture brand is the inevitable trend of social development, is the main way to enhance the competitiveness of agricultural products, is the only way which must be passed in the development of modern agriculture.

【學(xué)位授予單位】：中國(guó)農(nóng)業(yè)科學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：F323.3

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