發(fā)布時間：2019-05-18 23:29

【摘要】：精細(xì)化管理是基于顧客的需求,致力于提高管理效率和效果,是目前管理學(xué)中比較先進(jìn)的管理理念和方法。為了適應(yīng)旅游市場需求,更好的滿足游客高質(zhì)量、多元化的旅游體驗需求,本文將精細(xì)化管理引入旅游景區(qū)管理,從而讓旅游景區(qū)的管理更加科學(xué)、有效。在對游客滿意度、精細(xì)化管理的相關(guān)理論進(jìn)行了深入研究的基礎(chǔ)上,本文分析了游客滿意度與旅游景區(qū)管理之間的關(guān)系,構(gòu)建了游客滿意度測評指標(biāo)體系,并對南寧大明山景區(qū)做了實證研究。通過對游客進(jìn)行滿意度問卷調(diào)查,采集數(shù)據(jù),運(yùn)用相關(guān)分析法對游客滿意度與景區(qū)管理之間的關(guān)系進(jìn)行驗證,發(fā)現(xiàn)游客滿意度與景區(qū)管理各要素有顯著相關(guān)關(guān)系,證實了游客滿意度與景區(qū)管理呈正相關(guān)關(guān)系。并運(yùn)用IPA分析法分析調(diào)查數(shù)據(jù),結(jié)合旅游景區(qū)的實地調(diào)查情況,發(fā)現(xiàn)旅游景區(qū)管理過程中存在七大問題。針對旅游景區(qū)存在的這些問題,從全局的視角出發(fā),構(gòu)建南寧大明山景區(qū)精細(xì)化管理實現(xiàn)途徑,完成對旅游景區(qū)的管理水平提升。本文的結(jié)論是:游客滿意度與景區(qū)管理呈正相關(guān)關(guān)系,對游客的滿意度研究能夠深入了解旅游景區(qū)管理中存在的問題,然后針對這些問題構(gòu)建的南寧大明山景區(qū)精細(xì)化管理途徑對其他旅游景區(qū)精細(xì)化管理有普遍借鑒意義。
[Abstract]:Fine management is based on the needs of customers, committed to improving management efficiency and effect, is a more advanced management concept and method in management. In order to meet the needs of tourism market and better meet the needs of tourists with high quality and diversified tourism experience, this paper introduces fine management into scenic spot management, so as to make the management of scenic spots more scientific and effective. On the basis of in-depth study on the related theories of tourist satisfaction and fine management, this paper analyzes the relationship between tourist satisfaction and scenic spot management, and constructs the evaluation index system of tourist satisfaction. An empirical study is made on the Daming Mountain Scenic spot in Nanning. Through the questionnaire survey of tourist satisfaction, collecting data, using correlation analysis to verify the relationship between tourist satisfaction and scenic spot management, it is found that there is a significant correlation between tourist satisfaction and the elements of scenic spot management. It is confirmed that there is a positive correlation between tourist satisfaction and scenic spot management. Using IPA analysis method to analyze the survey data, combined with the field investigation of scenic spots, it is found that there are seven problems in the process of scenic spot management. In view of these problems, from the perspective of the overall situation, this paper constructs the way to realize the fine management of Daming Mountain Scenic spot in Nanning, and completes the improvement of the management level of the scenic spot. The conclusion of this paper is that there is a positive correlation between tourist satisfaction and scenic spot management. The study of tourist satisfaction can deeply understand the problems existing in the management of scenic spots. Then the fine management approach of Daming Mountain Scenic spot in Nanning has general reference significance for the fine management of other scenic spots.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7

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本文編號：2480427