【摘要】：近年來,隨著中國改革開放的進程不斷加快,國內(nèi)經(jīng)濟實力得到迅猛的提升,居民的日常生活進一步改善,需求更加多元化。伴隨經(jīng)濟的發(fā)展和政策的放松,出境旅游市場得到快速發(fā)展,旅游人次逐年增加,出境旅游消費成了人民滿足自身需求的熱潮,我國接連成為世界出境旅游消費第一大國。在此背景下,本文以“中國出境旅游消費的發(fā)展現(xiàn)狀、影響及原因”為研究對象,采取文獻分析法和調(diào)查問卷法,并綜合運用消費、動機和旅游運動流理論。本文主要從兩個角度出發(fā)分析,第一是基于調(diào)查問卷基礎上的微觀角度,通過設置和發(fā)布的調(diào)查問卷得出關于出境旅游的消費者特征、旅游動機和境外的消費結構最直接的數(shù)據(jù)。另一個角度是比較宏觀的角度,將出境旅游的發(fā)展歸納劃分為不同的階段,梳理出有關政策,結合現(xiàn)階段我國出境旅游政策相對寬松的環(huán)境,從目的地、人次、客源地等角度對其研究,同時對出境旅游消費的現(xiàn)狀、發(fā)展的意義和對經(jīng)濟的不利影響進行分析。綜合兩個角度得到的數(shù)據(jù)和結果,分析出境旅游產(chǎn)生的境外高消費現(xiàn)象的原因,從而有針對性的給出建議,在合理的范圍內(nèi)引導消費回流,促進國內(nèi)旅游市場和經(jīng)濟的發(fā)展。本文的創(chuàng)新之處在于,從兩個角度對出境旅游消費進行分析——微觀的消費者角度和宏觀的國家角度,結合了文獻和報告中的數(shù)據(jù),同時設置和發(fā)布調(diào)查問卷,直觀詳細的分析出境旅游消費,從而有針對性的給出建議。
[Abstract]:In recent years, with the acceleration of the process of reform and opening up in China, the domestic economic strength has been rapidly improved, the daily life of residents has been further improved, and the demand has become more diversified. With the development of economy and the relaxation of policies, the outbound tourism market has developed rapidly, and the number of tourists has increased year by year. The consumption of outbound tourism has become an upsurge for people to meet their own needs, and China has become the largest country of outbound tourism consumption in the world one after another. Under this background, this paper takes "the present situation, influence and reason of China's outbound Tourism consumption" as the research object, adopts the method of literature analysis and questionnaire, and makes comprehensive use of the theory of consumption, motivation and tourism movement flow. This paper mainly analyzes from two angles. First, based on the micro point of view of the questionnaire, the consumer characteristics of outbound tourism are obtained through the questionnaire set up and issued. The most direct data on tourism motivation and overseas consumption structure. On the other hand, from a relatively macro point of view, the development of outbound tourism is divided into different stages, and the relevant policies are sorted out. Combined with the relatively loose environment of China's outbound tourism policy at this stage, from the destination to the number of people, This paper studies it from the point of view of tourist source, and analyzes the present situation of outbound tourism consumption, the significance of development and the adverse impact on economy. Based on the data and results obtained from the two angles, this paper analyzes the causes of the phenomenon of high consumption abroad caused by outbound tourism, and then gives some suggestions to guide the return of consumption within a reasonable range and promote the development of domestic tourism market and economy. The innovation of this paper lies in the analysis of outbound tourism consumption from two angles-micro consumer perspective and macro national point of view, combining the data in the literature and report, and setting up and publishing questionnaires at the same time. Intuitionistic and detailed analysis of outbound tourism consumption, so as to give targeted suggestions.
【學位授予單位】：首都經(jīng)濟貿(mào)易大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592

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本文編號：2480102