【摘要】：近年來，隨著社會經(jīng)濟的發(fā)展，人們的旅游需求急劇增加，旅游有了廣闊的市場前景，同時又面臨前所未有的挑戰(zhàn)。旅游景區(qū)不僅在關(guān)注游客接待量和旅游收入，更加注重景區(qū)的長遠發(fā)展。如何用戰(zhàn)略的眼光確保旅游景區(qū)旺盛的生命力和吸引力，如何進行戰(zhàn)略管理將有限的資源最大限度地轉(zhuǎn)化為多元化的產(chǎn)品和個性化的服務(wù)，越來越多的旅游管理者更加關(guān)注旅游發(fā)展戰(zhàn)略，旅游發(fā)展戰(zhàn)略也對景區(qū)未來發(fā)展有至關(guān)重要的作用。近年隨著來景忠山景區(qū)內(nèi)、外部環(huán)境的巨大變化，給景區(qū)的長遠發(fā)展帶來了一系列問題，如何實現(xiàn)景區(qū)的轉(zhuǎn)型升級，制定出相應(yīng)的發(fā)展戰(zhàn)略已成為當務(wù)之急。 首先，本文介紹了研究的背景和意義、國內(nèi)外旅游發(fā)展戰(zhàn)略研究綜述以及本文研究的主要方法。對戰(zhàn)略、旅游發(fā)展戰(zhàn)略的涵義及旅游競爭力、區(qū)域旅游合作、旅游可持續(xù)發(fā)展等相關(guān)理論進行了闡述，是整篇論文的理論基礎(chǔ)。 其次，闡述了景忠山的歷史文脈及景區(qū)發(fā)展現(xiàn)狀，然后運用波特五力分析和SWOT分析法對景區(qū)的發(fā)展環(huán)境和資源進行了系統(tǒng)分析。明確了景忠山景區(qū)旅游發(fā)展的戰(zhàn)略目標和戰(zhàn)略重點，提出旅游戰(zhàn)略規(guī)劃的內(nèi)容和景區(qū)的空間布局。 再次，本文在景區(qū)旅游發(fā)展戰(zhàn)略制定實施中，重點對景忠山景區(qū)總的旅游發(fā)展戰(zhàn)略旅游品牌戰(zhàn)略、旅游可持續(xù)發(fā)展戰(zhàn)略，，及場營銷戰(zhàn)略、旅游聯(lián)合戰(zhàn)略、差異化戰(zhàn)略等景區(qū)業(yè)務(wù)層戰(zhàn)略進行了重點研究，并提出景忠山旅游發(fā)展戰(zhàn)略實施的保障體系。 本文的研究成果旨在對景忠山景區(qū)未來的發(fā)展提供有益的幫助，為其他旅游景區(qū)的發(fā)展起到一定的借鑒意義。
[Abstract]:In recent years, with the development of social economy, people's tourism demand increases sharply, tourism has broad market prospects, but also faces unprecedented challenges. Scenic spots not only pay attention to the amount of tourists and tourism income, but also pay more attention to the long-term development of scenic spots. How to ensure the vitality and attractiveness of scenic spots with strategic vision, and how to transform the limited resources into diversified products and individualized services to the maximum extent through strategic management, More and more tourism managers pay more attention to tourism development strategy, and tourism development strategy also plays a vital role in the future development of scenic spots. In recent years, with the great changes of the external environment in Jingzhong Mountain Scenic area, it has brought a series of problems to the long-term development of the scenic area. How to realize the transformation and upgrade of the scenic area and formulate the corresponding development strategy has become an urgent task. First of all, this paper introduces the background and significance of the study, domestic and foreign tourism development strategy research review and the main methods of this study. The related theories of strategy, tourism development strategy, tourism competitiveness, regional tourism cooperation and tourism sustainable development are expounded, which is the theoretical basis of the whole paper. Secondly, it expounds the historical context of Jingzhong Mountain and the present situation of scenic area development, and then makes a systematic analysis of the development environment and resources of the scenic area by using Porter's five Forces Analysis and SWOT Analysis method. This paper clarifies the strategic objectives and key points of tourism development in Jingzhong Mountain scenic area, and puts forward the contents of tourism strategic planning and the spatial layout of scenic spots. Thirdly, this paper focuses on the overall tourism development strategy, tourism brand strategy, sustainable tourism development strategy, field marketing strategy and tourism joint strategy in the scenic area tourism development strategy formulation and implementation, the overall tourism development strategy, tourism brand strategy, tourism sustainable development strategy, tourism joint strategy. The differentiation strategy and other scenic area business level strategies are studied emphatically, and the guarantee system for the implementation of Jingzhong Mountain tourism development strategy is put forward. The research results of this paper are intended to provide useful help for the future development of Jingzhong Mountain Scenic area, and play a certain reference significance for the development of other scenic spots.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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