本文選題：舟山群島新區(qū) + 漁農(nóng)村旅游��； 參考：《浙江海洋學院》2014年碩士論文

【摘要】：2010年，舟山被批準為“國家旅游綜合改革試點城市”之后，舟山漁農(nóng)村旅游迎來了前所未有的發(fā)展機遇。2011年6月30日，國務院正式批準設立浙江舟山群島新區(qū)，舟山成為我國首個以海洋經(jīng)濟為主題的國家級新區(qū)。在區(qū)位條件、資源優(yōu)勢和重大政策的推動下，舟山群島新區(qū)漁農(nóng)村旅游業(yè)呈現(xiàn)出方興未艾之勢，形成了一批經(jīng)典海島漁農(nóng)村休閑度假產(chǎn)品，具有漁農(nóng)村特色的鄉(xiāng)村旅游業(yè)發(fā)展迅猛，已成為舟山旅游業(yè)發(fā)展的一個新亮點。與此同時，一些制約舟山群島新區(qū)漁農(nóng)村旅游可持續(xù)發(fā)展的問題也逐漸顯現(xiàn)，如項目低水平重復建設、市場競爭秩序混亂、漁農(nóng)家樂旅游產(chǎn)品雷同、項目形式單一、漁農(nóng)村旅游從業(yè)人員缺乏系統(tǒng)有效的培訓等。這些問題影響著舟山漁農(nóng)村旅游的可持續(xù)發(fā)展，，亟待我們?nèi)ソ鉀Q。 本文試圖采用文獻分析法、實地調(diào)查法、SWOT分析法、ASEB柵格分析法等定性與定量相結(jié)合的方法，根據(jù)可持續(xù)發(fā)展理論、旅游學、生態(tài)學、社會學等相關學科的知識，借鑒國內(nèi)外鄉(xiāng)村旅游開發(fā)的成功經(jīng)驗，對舟山群島新區(qū)漁農(nóng)村旅游業(yè)的發(fā)展現(xiàn)狀和存在的問題進行深入分析，并合理規(guī)劃、引導，提出實施漁農(nóng)村旅游可持續(xù)發(fā)展的戰(zhàn)略措施，為推動舟山群島新區(qū)漁農(nóng)村旅游業(yè)的可持續(xù)發(fā)展提供智力支持和決策參考。
[Abstract]:After Zhoushan was approved as a pilot city for comprehensive national tourism reform in 2010, rural tourism in Zhoushan has seen unprecedented development opportunities. On June 30, 2011, the State Council officially approved the establishment of a new Zhoushan archipelago district in Zhejiang Province. Zhoushan has become the first state-level new area with marine economy as its theme. Driven by regional conditions, resource advantages and major policies, the rural tourism industry in the new area of Zhoushan Archipelago is in the ascendant, forming a number of classic island fishery and rural leisure products. The rural tourism, which has the characteristics of fishing and fishing, has developed rapidly and has become a new bright spot in the development of Zhoushan tourism. At the same time, some problems restricting the sustainable development of fishery tourism in the new area of Zhoushan Archipelago have gradually emerged, such as the low level repeated construction of the project, the confusion of market competition order, the similarity of the tourism products of the fishing farm and the joy of fishing, and the single form of the project. Rural tourism workers lack systematic and effective training. These problems affect the sustainable development of rural tourism in Zhoushan. This paper attempts to combine qualitative and quantitative methods, such as literature analysis, field investigation and ASEB grid analysis, according to the knowledge of related disciplines such as sustainable development theory, tourism, ecology, sociology, etc. Drawing on the successful experience of the development of rural tourism at home and abroad, this paper makes a deep analysis of the present situation and existing problems of the development of rural tourism in the new area of Zhoushan Archipelago, and puts forward the strategic measures to implement the sustainable development of the fishery rural tourism. It provides intellectual support and decision-making reference for promoting the sustainable development of rural tourism in Zhoushan archipelago.
【學位授予單位】：浙江海洋學院
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

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