株洲市城郊休閑農(nóng)業(yè)發(fā)展對(duì)策研究
本文選題:休閑農(nóng)業(yè) + 城郊; 參考:《中南林業(yè)科技大學(xué)》2014年碩士論文
【摘要】:休閑農(nóng)業(yè)作為一種涵蓋了三次產(chǎn)業(yè),實(shí)現(xiàn)了三大產(chǎn)業(yè)交叉融合的新興產(chǎn)業(yè),具有優(yōu)化產(chǎn)業(yè)結(jié)構(gòu)、增加農(nóng)民收入、加速發(fā)展地方經(jīng)濟(jì)等顯著作用,經(jīng)過近些年的發(fā)展,逐漸成為了新農(nóng)村建設(shè)的亮點(diǎn)和農(nóng)村經(jīng)濟(jì)發(fā)展的新增長(zhǎng)點(diǎn),因此,發(fā)展休閑農(nóng)業(yè)也成為了統(tǒng)籌推進(jìn)城鄉(xiāng)一體化的一種重要途徑。 隨著株洲市經(jīng)濟(jì)社會(huì)的快速發(fā)展,人們收入的增多、消費(fèi)觀念的轉(zhuǎn)變以及消費(fèi)水平的提高,人們除吃穿以外的追求日益增多,與此同時(shí),節(jié)假日的增多、私家車數(shù)量不斷增加以及交通條件的進(jìn)一步改善等,促使人們到鄉(xiāng)村旅游、休閑度假、參與體驗(yàn)的人越來越多,這都為發(fā)展休閑農(nóng)業(yè)的提供了廣闊的市場(chǎng)空間。 本文從簡(jiǎn)要闡述休閑農(nóng)業(yè)的相關(guān)概念和理論入手,通過系統(tǒng)、深入的分析當(dāng)前株洲市城郊休閑農(nóng)業(yè)的發(fā)展現(xiàn)狀,指出當(dāng)前株洲市城郊休閑農(nóng)業(yè)發(fā)展過程中,存在產(chǎn)業(yè)發(fā)展環(huán)境有待改善、經(jīng)營(yíng)管理水平不高、部分經(jīng)營(yíng)者對(duì)休閑農(nóng)業(yè)的內(nèi)涵認(rèn)識(shí)不清、部分企業(yè)的品牌意識(shí)不強(qiáng)等問題,在此基礎(chǔ)上,通過借鑒國(guó)內(nèi)外發(fā)展休閑農(nóng)業(yè)的經(jīng)驗(yàn),有針對(duì)性地提出株洲市城郊休閑農(nóng)業(yè)發(fā)展的對(duì)策,即:一是要優(yōu)化發(fā)展環(huán)境;二是要提升管理水平;三是要理清發(fā)展思路;四是要突出品牌建設(shè)。最后,通過對(duì)株洲市城郊休閑農(nóng)業(yè)發(fā)展的研究,總結(jié)歸納出城郊型休閑農(nóng)業(yè)發(fā)展的一般思路,即:一是要提高認(rèn)識(shí),轉(zhuǎn)變觀念;二是要準(zhǔn)確定位,協(xié)同推進(jìn);三是要因地制宜,突出特色。
[Abstract]:Leisure agriculture, as a new industry covering three industries and realizing the cross integration of the three industries, has the remarkable function of optimizing the industrial structure, increasing farmers' income, accelerating the development of local economy and so on. It has gradually become the bright spot of the new rural construction and the new growth point of rural economic development. Therefore, the development of leisure agriculture has become an important way to promote the integration of urban and rural areas as a whole. With the rapid development of Zhuzhou's economy and society, the increase of people's income, the change of consumption concept and the improvement of consumption level, the pursuit of people besides food and clothing is increasing day by day, at the same time, the number of holidays is increasing. The increasing number of private cars and the further improvement of traffic conditions promote people to travel to the countryside, leisure vacation, more and more people participate in the experience, which provides a broad market space for the development of leisure agriculture. This article starts with the brief introduction of the related concepts and theories of leisure agriculture, through the system, deeply analyzes the present situation of Zhuzhou suburb leisure agriculture, and points out the current development process of Zhuzhou suburb leisure agriculture. On the basis of the problems of industry development environment to be improved, the level of management is not high, some operators have unclear understanding of the connotation of leisure agriculture, some enterprises have not strong brand awareness, etc. Through drawing lessons from the experience of developing leisure agriculture at home and abroad, this paper puts forward the countermeasures for the development of leisure agriculture in Zhuzhou suburb: first, to optimize the development environment; second, to improve the management level; third, to clarify the development ideas; Fourth, to highlight brand building. Finally, through the research on the development of suburban leisure agriculture in Zhuzhou, the author summarizes the general ideas of the development of suburban leisure agriculture, that is: first, to improve the understanding and change the concept; second, to position accurately and promote collaboratively; third, to take measures according to local conditions. Highlight the characteristics.
【學(xué)位授予單位】:中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:F592.7;F327
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