發(fā)布時間：2018-06-19 17:00

  本文選題：自助游客感知 + 智慧旅游��； 參考：《東南學術》2017年01期

【摘要】：以旅游市場最大群體自助游客為研究主體,以智慧旅游平臺為客體,以自助游客了解旅游產(chǎn)品、制定旅游計劃、實施旅游計劃和分享旅游體驗的行為過程為線索,建構智慧旅游平臺對于自助游客行為影響的研究模型,并對自助游客體驗感知進行實證分析。研究顯示:智慧旅游平臺顯著正向影響自助游客旅游行為全過程,并提高自助旅游滿意度;分享旅游體驗對自助游客認知旅游產(chǎn)品具有顯著正向影響;自助游客的個體特征差異對智慧旅游滿意度具有不同影響。從我國智慧旅游的產(chǎn)業(yè)實踐看,"科技惠游"還未顯規(guī)模效應,智慧旅游平臺建構尚有進一步提升的空間。
[Abstract]:Taking the largest group of tourists in the tourism market as the research subject, taking the Intelligent Tourism platform as the object, taking the self-help tourists to understand the tourist products, making the tourism plan, implementing the tourism plan and sharing the travel experience, the research model of the influence of the Intelligent Tourism platform on the behavior of the self-help tourists and the self-help tourist experience are constructed. The research shows that the Intelligent Tourism platform significantly affects the whole process of self-help tourist behavior and improves the satisfaction of self-help tourism, and the sharing of tourism experience has a significant positive impact on the cognitive tourism products of self-help tourists; the individual characteristics of self-help tourists have different effects on the satisfaction of intelligent tourism. The industrial practice of smart tourism in China shows that "technology tourism" has not yet shown the scale effect, and there is room for further improvement in the construction of smart tourism platform.
【作者單位】： 山西大學歷史文化學院;
【分類號】：F592.7

【參考文獻】

相關期刊論文 前3條

1 金江軍;;智慧旅游發(fā)展對策研究[J];中國信息界;2012年11期

2 姚國章;;“智慧旅游”的建設框架探析[J];南京郵電大學學報(社會科學版);2012年02期

3 張凌云;黎]，

本文編號：2040564