本文選題：新疆旅游目的地　切入點(diǎn)：危機(jī)管理　出處：《新疆財(cái)經(jīng)大學(xué)》2014年碩士論文

【摘要】：旅游業(yè)自上世紀(jì)90年代起發(fā)展成為全球最大的產(chǎn)業(yè)，因此旅游者到底如何消費(fèi)旅游產(chǎn)品，目的地管理者探尋旅游消費(fèi)形成因素尤其變得至關(guān)重要。隨著新疆旅游市場的深度開發(fā)，旅游營銷策略如何影響消費(fèi)者行為，繼而促進(jìn)新疆旅游市場的成長成為行業(yè)關(guān)注的焦點(diǎn)。 社會(huì)經(jīng)濟(jì)發(fā)展一方面促進(jìn)了新疆旅游業(yè)的繁榮，但是另一方面突發(fā)性事件頻率的增加、程度的加劇，對(duì)新疆旅游業(yè)的發(fā)展有所抑制，雖然新疆旅游目的地危機(jī)研究在內(nèi)容廣度和深度上均有巨大進(jìn)展，但是，以往的研究往往從旅游危機(jī)管理本身及管理機(jī)制的視角來加以界定，然而這種界定,事實(shí)上更多的是基于旅游目的地政府及企業(yè)管理的便利，而對(duì)消費(fèi)者是如何認(rèn)識(shí)危機(jī)、旅游目的地管理者從中找出解決危機(jī)的策略方面并未能提供行之有效的幫助；從消費(fèi)者視角出發(fā)了解目的地危機(jī)對(duì)于消費(fèi)者決策的影響、繼而控制旅游目的地負(fù)面影響的研究缺乏。消費(fèi)者作為目的地最重要的利益相關(guān)者，目的地管理者如何扭轉(zhuǎn)危機(jī)中目的地的負(fù)面形象、控制潛在游客的危機(jī)感知，理應(yīng)受到更多的關(guān)注。 本研究以新疆游消費(fèi)者感知價(jià)值作為切入點(diǎn)，旨在以消費(fèi)者視角深入研究新疆旅游目的地危機(jī)對(duì)于消費(fèi)者決策的影響。通過界定研究對(duì)象，提出以消費(fèi)者視角控制或弱化突發(fā)性事件負(fù)面影響的研究設(shè)想，對(duì)旅游危機(jī)、消費(fèi)者決策等相關(guān)理論進(jìn)行整理、述評(píng)，闡明突發(fā)性事件對(duì)新疆旅游市場造成的沖擊，運(yùn)用消費(fèi)者行為理論闡明激活新疆旅游市場的思路，，構(gòu)建激活市場模型設(shè)想，通過專家咨詢對(duì)研究模型進(jìn)行修改，采用新疆旅游統(tǒng)計(jì)年鑒面板數(shù)據(jù)和調(diào)查數(shù)據(jù)對(duì)變量進(jìn)行問卷設(shè)計(jì)，對(duì)問卷進(jìn)行網(wǎng)絡(luò)發(fā)放和實(shí)地發(fā)放，運(yùn)用SPSS17.0統(tǒng)計(jì)分析軟件對(duì)回收的數(shù)據(jù)進(jìn)行分析，對(duì)假設(shè)進(jìn)行驗(yàn)證、構(gòu)建理論模型，在此基礎(chǔ)上，對(duì)消費(fèi)者的社會(huì)人口屬性（性別、年齡、收入、婚姻狀況、教育程度等）變量之間的影響關(guān)系進(jìn)行實(shí)證分析；最后提出建立新疆旅游預(yù)警機(jī)制、增強(qiáng)消費(fèi)者感知價(jià)值等應(yīng)對(duì)未來突發(fā)性危機(jī)的對(duì)策。
[Abstract]:Tourism has become the largest industry in the world since the 1990s, so how do tourists consume tourism products? It is particularly important for destination managers to explore the formative factors of tourism consumption. With the deep development of the tourism market in Xinjiang, how tourism marketing strategies affect consumer behavior, Then promote the growth of the tourism market in Xinjiang has become the focus of attention of the industry. On the one hand, social and economic development has promoted the prosperity of the tourism industry in Xinjiang, but on the other hand, the increase in the frequency and extent of unexpected events has inhibited the development of tourism in Xinjiang. Although the research on Xinjiang tourism destination crisis has made great progress in its breadth and depth, previous studies have often defined it from the perspective of tourism crisis management itself and its management mechanism. In fact, it is more based on the convenience of government and enterprise management of tourism destination, and how consumers understand the crisis, tourism destination managers can not provide effective help in finding out the strategies to solve the crisis; There is a lack of research to understand the impact of destination crisis on consumer decision-making from the consumer perspective, and then to control the negative impact of tourism destination. Consumers are the most important stakeholders in destination. How to reverse the negative image of destination and control the sense of crisis of potential tourists deserves more attention. The purpose of this study is to study the impact of tourism destination crisis on consumer decision-making in Xinjiang from the perspective of consumers. This paper puts forward the research assumption of controlling or weakening the negative impact of sudden events from the perspective of consumers, collates and reviews the related theories such as tourism crisis, consumer decision-making, and expounds the impact of sudden events on the tourism market in Xinjiang. Using the consumer behavior theory to clarify the ideas of activating the tourism market in Xinjiang, to construct the assumption of activating the market model, and to modify the research model through expert consultation. Using the Xinjiang Tourism Statistics Yearbook panel data and survey data to carry on the questionnaire design to the variable, carries on the network distribution and the field distribution to the questionnaire, uses the SPSS17.0 statistical analysis software to carry on the analysis to the recovered data, carries on the confirmation to the hypothesis. On the basis of the theoretical model, this paper makes an empirical analysis on the relationship between the social and demographic attributes of consumers (sex, age, income, marital status, educational level, etc.). Finally, it puts forward the establishment of tourism early warning mechanism in Xinjiang. Enhancing consumer perceived value and other countermeasures to deal with the sudden crisis in the future.
【學(xué)位授予單位】：新疆財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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