本文關(guān)鍵詞： 鄉(xiāng)村旅游發(fā)展 SWOT分析 3H旅游發(fā)展思路　出處：《河北農(nóng)業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：鄉(xiāng)村旅游已經(jīng)成為社會(huì)的一種相當(dāng)重要的發(fā)展方式，發(fā)展鄉(xiāng)村旅游對(duì)國(guó)內(nèi)外來說都是一個(gè)熱點(diǎn)問題，對(duì)現(xiàn)代社會(huì)發(fā)展有著巨大的經(jīng)濟(jì)意義和價(jià)值。我國(guó)在鄉(xiāng)村旅游發(fā)展上的理論研究與實(shí)踐存在一定程度上的脫節(jié)，在相關(guān)理論層面上，我國(guó)鄉(xiāng)村旅游發(fā)展的研究明顯不足，形成不了完整的理論體系；實(shí)踐層面上更是因缺乏理論體系的指導(dǎo)而發(fā)展遲緩。為了改善這一狀況，本文以河北省內(nèi)丘縣的鄉(xiāng)村旅游發(fā)展情況為例，在對(duì)其旅游的發(fā)展現(xiàn)狀深入了解的基礎(chǔ)上，對(duì)內(nèi)丘縣鄉(xiāng)村旅游市場(chǎng)的現(xiàn)狀和存在問題進(jìn)行深入剖析，著重分析內(nèi)丘縣發(fā)展鄉(xiāng)村旅游的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇及挑戰(zhàn)，由淺入深地進(jìn)行分析和評(píng)價(jià)，以加強(qiáng)環(huán)境保護(hù)、注重遺產(chǎn)保護(hù)、保證持續(xù)發(fā)展、促進(jìn)經(jīng)濟(jì)繁榮、加強(qiáng)城鄉(xiāng)統(tǒng)籌發(fā)展為原則，依據(jù)國(guó)家法律法規(guī)及相關(guān)政策作指導(dǎo)，依靠文獻(xiàn)資料，堅(jiān)持入戶訪談，做好資料收集、整理，及時(shí)同周邊地區(qū)鄉(xiāng)村旅游開發(fā)的發(fā)展模式進(jìn)行比較。 在此基礎(chǔ)上，提出3H旅游發(fā)展思路，，即健康、快樂及深度體驗(yàn)。深度體驗(yàn)是內(nèi)丘縣鄉(xiāng)村旅游營(yíng)造人氣的必經(jīng)途徑，快樂是內(nèi)丘縣鄉(xiāng)村旅游帶給游客的難忘經(jīng)歷，健康則是游客在內(nèi)丘縣鄉(xiāng)村旅游獲得的豐碩成果。將內(nèi)丘縣鄉(xiāng)村旅游產(chǎn)品進(jìn)行定位，構(gòu)建“一城三區(qū)”的旅游格局，發(fā)展文化體系為重點(diǎn)的戰(zhàn)略布局，確保科學(xué)性、現(xiàn)實(shí)性及可操作性為前提，探索適合內(nèi)丘縣鄉(xiāng)村旅游發(fā)展的合理模式。為進(jìn)一步促進(jìn)內(nèi)丘縣鄉(xiāng)村旅游相關(guān)產(chǎn)業(yè)鏈的協(xié)調(diào)發(fā)展做出理論指導(dǎo)，為決策部門提供決策依據(jù)，加快實(shí)現(xiàn)內(nèi)丘縣產(chǎn)業(yè)聯(lián)動(dòng)，力求更加有力地推進(jìn)新農(nóng)村精神文明的建設(shè)。
[Abstract]:Rural tourism has become a very important way of social development. The development of rural tourism is a hot issue at home and abroad. It is of great economic significance and value to the development of modern society. There is a certain degree of disconnection between theoretical research and practice in the development of rural tourism in China, and the research on the development of rural tourism in China is obviously insufficient at the related theoretical level. In order to improve this situation, this paper takes the development of rural tourism in Neiqiu County in Hebei Province as an example. On the basis of a deep understanding of the present situation of tourism development, this paper analyzes the present situation and existing problems of rural tourism market in Necu County, focusing on the advantages, disadvantages, opportunities and challenges of developing rural tourism in Nechua County. In order to strengthen environmental protection, pay attention to heritage protection, ensure sustainable development, promote economic prosperity, and strengthen the overall development of urban and rural areas as the principle of strengthening the overall development of urban and rural areas, and in accordance with national laws and regulations and related policies, Relying on the literature, insisting on the interview, collecting and arranging the data, and comparing with the development mode of rural tourism development in the surrounding area in time. On this basis, the paper puts forward 3H tourism development thinking, that is, health, happiness and deep experience. Deep experience is the necessary way to create the popularity of rural tourism in Necu County, and happiness is the unforgettable experience brought to tourists by rural tourism in Nechua County. Health is a fruitful achievement for tourists in rural tourism in Necu County. Positioning rural tourism products in Necu County, constructing the tourism pattern of "one city and three districts", developing the strategic layout of cultural system as the focus, ensuring the scientific nature. On the premise of reality and maneuverability, this paper explores a reasonable model suitable for the development of rural tourism in Necu County. It provides theoretical guidance for further promoting the coordinated development of rural tourism related industry chain in Necu County, and provides the decision-making basis for the decision-making departments. Speed up the realization of industrial linkage in Necu County, and strive to promote the construction of spiritual civilization in the new countryside.
【學(xué)位授予單位】：河北農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7;F327

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