本文關(guān)鍵詞： 旅華客源市場(chǎng) 發(fā)展研究 中俄旅游年 俄羅斯　出處：《遼寧師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：旅游是擴(kuò)大地區(qū)之間的民間交往、增強(qiáng)不同國(guó)家人民相互了解的最自然、有效的方法，也是現(xiàn)當(dāng)代經(jīng)濟(jì)中全面性最強(qiáng)、推動(dòng)力最大的服務(wù)業(yè)力量之一。中國(guó)與俄羅斯都是雙方的最大鄰國(guó)，作為新興的旅游市場(chǎng)國(guó)家，兩國(guó)的旅游資源都十分豐富、旅游市場(chǎng)份額發(fā)展迅速，進(jìn)一步加強(qiáng)兩國(guó)的旅游協(xié)作適逢其時(shí)，恰逢其勢(shì)。 中國(guó)是俄羅斯第二大旅游客源國(guó)，而俄羅斯也占據(jù)長(zhǎng)期著中國(guó)旅游客源市場(chǎng)的第三位的位勢(shì)。2012年和2013年由中國(guó)與俄羅斯共同舉辦的“旅游年”活動(dòng)是中俄兩國(guó)政府和首腦倡議舉辦的意義非凡的國(guó)家級(jí)主題年活動(dòng)，也是雙方著眼于推進(jìn)中俄世代友好、促使兩國(guó)關(guān)系長(zhǎng)遠(yuǎn)發(fā)展采取的重大舉措。鑒于這種國(guó)家關(guān)系下，對(duì)俄羅斯旅華客源市場(chǎng)的發(fā)展進(jìn)行研究和探討具有十分重要的現(xiàn)實(shí)意義。 本文首先對(duì)國(guó)內(nèi)外關(guān)于旅游客源市場(chǎng)的研究進(jìn)行了綜述，梳理了論文研究涉及的相關(guān)基本理論，然后闡述了我國(guó)吸引俄羅斯游客入境旅游優(yōu)勢(shì)，特別是在中俄旅游年的推動(dòng)下，中俄旅游合作不斷升溫，，進(jìn)一步加深了兩國(guó)人民的情誼。 其次從時(shí)間、空間和外匯收入三個(gè)不同維度研究俄羅斯旅華客源市場(chǎng)：將時(shí)間序列作為研究角度，把俄羅斯旅華客源市場(chǎng)劃分為緩慢增長(zhǎng)、波動(dòng)增長(zhǎng)、持續(xù)增長(zhǎng)和恢復(fù)增長(zhǎng)四個(gè)階段；根據(jù)游客的空間分布情況和統(tǒng)計(jì)年鑒里的原始數(shù)據(jù)對(duì)俄羅斯游客在目的地選取上進(jìn)行詳細(xì)劃分，得出俄羅斯游客喜歡的熱門旅游城市和省份，從而推算出俄羅斯游客更加傾向于選擇游覽中國(guó)的北方地區(qū)和濱海地區(qū)的空間分布規(guī)律；計(jì)算近7年來俄羅斯游客旅游外匯收入并對(duì)其在中國(guó)消費(fèi)情況進(jìn)行簡(jiǎn)要分析。 最后依據(jù)2005—2011年入境旅游數(shù)據(jù)，建構(gòu)GM(1,1)模型對(duì)俄羅斯客源市場(chǎng)未來五年發(fā)展趨勢(shì)實(shí)施預(yù)測(cè)，并進(jìn)行精度檢驗(yàn)。根據(jù)上面的研究分析結(jié)果提出拓展俄羅斯旅華客源市場(chǎng)的發(fā)展策略：采取“請(qǐng)進(jìn)來”策略，加深俄羅斯國(guó)民對(duì)中國(guó)的了解度；大力開發(fā)商務(wù)旅游的空間，增加旅游外匯收入；培養(yǎng)高素質(zhì)的中俄雙語服務(wù)人員，優(yōu)化旅游環(huán)境；加強(qiáng)拓展中老年消費(fèi)市場(chǎng)，細(xì)分旅游市場(chǎng)。
[Abstract]:Tourism is the most natural and effective way to expand regional people-to-people exchanges and enhance mutual understanding among people in different countries. It is also the most comprehensive and comprehensive method in modern and contemporary economies. China and Russia are both the largest neighbors of the two countries. As a new tourism market country, both countries are rich in tourism resources and their share of the tourism market is growing rapidly. It is timely and opportune to further strengthen the tourism cooperation between the two countries. China is Russia's second largest source of tourists. Russia is also the third largest tourist market in China for a long time. The "year of Tourism", jointly organized by China and Russia on 2012 and 2013, is a significant event sponsored by the Chinese and Russian governments and heads of state. Thematic year activities at the Family level, It is also a major measure taken by both sides to promote the friendship between China and Russia from generation to generation and to promote the long-term development of bilateral relations. In view of this kind of relations, it is of great practical significance to study and discuss the development of Russian tourist market in China. This paper first summarizes the domestic and foreign research on tourist market, combs the related basic theories, and then expounds the advantages of our country to attract Russian tourists to enter the tourist market. In particular, with the promotion of the year, tourism cooperation between China and Russia has warmed up, further deepening the friendship between the two peoples. Secondly, from three different dimensions of time, space and foreign exchange income, the paper studies the Russian tourist market in China: from the perspective of time series, the Russian tourist market in China is divided into slow growth and fluctuating growth. According to the spatial distribution of tourists and the original data in the statistical yearbook, the Russian tourists are divided in detail on the choice of destinations, and the popular tourist cities and provinces that Russian tourists like are obtained. It is concluded that Russian tourists are more inclined to choose the spatial distribution of the northern and coastal areas of China, and the foreign exchange income of Russian tourists has been calculated in the past seven years and their consumption in China is analyzed briefly. Finally, based on the inbound tourism data from 2005 to 2011, the GM1 / 1) model is constructed to forecast the development trend of the Russian tourist market in the next five years. Based on the results of the above research and analysis, the development strategies for expanding the Russian tourist market in China are put forward: adopting the strategy of "inviting in" to deepen the Russian people's understanding of China; and vigorously developing the space for business tourism. To increase the foreign exchange income of tourism; to train high-quality bilingual service personnel in China and Russia to optimize the tourism environment; to strengthen the expansion of the consumer market for the middle-aged and the elderly and to subdivide the tourism market.
【學(xué)位授予單位】：遼寧師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592;F595.12

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