本文關(guān)鍵詞： 旅游 網(wǎng)絡(luò)文本 信息需求 內(nèi)容分析法 張家界　出處：《消費(fèi)經(jīng)濟(jì)》2017年04期 　論文類型：期刊論文

【摘要】：以攜程和螞蜂窩的問答文本作為研究樣本,綜合運(yùn)用ROSTCM6軟件和內(nèi)容分析法,分析了張家界游客旅游信息需求特征,結(jié)果發(fā)現(xiàn),游客的旅游信息需求有個(gè)性化、多樣化、具體化的特點(diǎn),游客信息需求可以分為餐飲、住宿、交通、游覽、購物、娛樂以及其他7個(gè)類別,73個(gè)類目。張家界游客旅游信息需求主要分為餐飲、住宿、交通、游覽、購物、娛樂和其他7個(gè)方面,游客對(duì)7個(gè)類別的信息需求不同,其中,游覽信息需求最高,其次是住宿信息,第三是交通信息需求,餐飲信息需求較低,購物和娛樂信息需求最低。游客對(duì)7個(gè)類別中不同類目的信息需求有較大差異。
[Abstract]:Taking the question and answer text of Ctrip Cheng and Grasshopper Honeycomb as the research sample, using ROSTCM6 software and content analysis method, this paper analyzes the characteristics of tourist information demand in Zhangjiajie. The results show that the tourist information demand is individualized and diversified. Specific characteristics, tourist information needs can be divided into catering, accommodation, transportation, tourism, shopping, entertainment and other 7 categories, 73 categories. Zhangjiajie tourist information needs are mainly divided into catering, accommodation, transportation, sightseeing, shopping, In entertainment and other seven aspects, tourists have different information needs for the seven categories. Among them, tourist information demand is the highest, followed by accommodation information, third is traffic information demand, and catering information demand is relatively low. The information demand of shopping and entertainment is the lowest.
【作者單位】： 湘潭大學(xué)商學(xué)院;
【基金】：國家自然科學(xué)基金(41501156) 湖南省教育廳優(yōu)秀青年基金(15B243)
【分類號(hào)】：F592.7

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本文編號(hào)：1504891