本文關(guān)鍵詞： 南北湖 旅游開(kāi)發(fā) 對(duì)策建議　出處：《浙江農(nóng)林大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：旅游業(yè)隨著經(jīng)濟(jì)社會(huì)進(jìn)步,已經(jīng)成為發(fā)展勢(shì)頭強(qiáng)勁,發(fā)展規(guī)模擴(kuò)張迅速的產(chǎn)業(yè)之一,其在經(jīng)濟(jì)社會(huì)發(fā)展中的產(chǎn)業(yè)地位、經(jīng)濟(jì)作用日益凸顯,對(duì)城市經(jīng)濟(jì)的拉動(dòng)性、社會(huì)就業(yè)的帶動(dòng)力以及對(duì)文化與環(huán)境的促進(jìn)作用日益顯現(xiàn)。南北湖旅游資源豐富,旅游市場(chǎng)廣闊,市場(chǎng)開(kāi)發(fā)潛力巨大,發(fā)展旅游業(yè)是加快當(dāng)?shù)亟?jīng)濟(jì)發(fā)展的一項(xiàng)重要舉措。近些年來(lái),南北湖旅游開(kāi)發(fā)雖然已經(jīng)取得了長(zhǎng)足的發(fā)展,但是還存在著一些亟待解決的問(wèn)題,主要表現(xiàn)為旅游產(chǎn)品單一、規(guī)劃建設(shè)不合理、管理體制欠缺、生態(tài)環(huán)境下降等等,這些問(wèn)題制約著南北湖旅游業(yè)的進(jìn)一步發(fā)展。本文研究的重點(diǎn)是南北湖旅游資源開(kāi)發(fā)現(xiàn)狀及發(fā)展對(duì)策研究,主要應(yīng)用了SWOT分析法,對(duì)南北湖旅游業(yè)發(fā)展的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇和挑戰(zhàn)進(jìn)行了全面的分析,旨在通過(guò)對(duì)南北湖旅游開(kāi)發(fā)現(xiàn)狀的分析,找出發(fā)展所存在的問(wèn)題并針對(duì)問(wèn)題著眼于不同側(cè)面,制定出相應(yīng)的發(fā)展策略,以期使南北湖旅游業(yè)能盡快突破發(fā)展瓶頸和障礙。本文共分為五個(gè)部分。第一部分為引言,簡(jiǎn)要說(shuō)明本文研究的背景、目的和意義。第二部分為理論基礎(chǔ)與文獻(xiàn)綜述,通過(guò)對(duì)國(guó)內(nèi)外旅游資源開(kāi)發(fā)的模式、路徑的歸納和梳理,總結(jié)出旅游資源開(kāi)發(fā)的國(guó)內(nèi)外研究現(xiàn)狀。第三部分為研究地概況,介紹南北湖自然地理?xiàng)l件、所在地社會(huì)經(jīng)濟(jì)條件,分析南北湖豐富的旅游資源條件和開(kāi)發(fā)現(xiàn)狀等。第四部分為南北湖旅游開(kāi)發(fā)的SWOT分析。第五部分為結(jié)論和政策建議,提出合理開(kāi)發(fā)南北湖旅游資源,促進(jìn)當(dāng)?shù)芈糜螛I(yè)發(fā)展的對(duì)策建議。
[Abstract]:With the economic and social progress, tourism has become one of the industries with strong development momentum and rapid expansion of the scale of development. The driving force of social employment and the promotion of culture and environment are increasingly apparent. The South and North Lake is rich in tourism resources, has a vast tourism market, and has great potential for market development. The development of tourism is an important measure to speed up the development of local economy. In recent years, although the tourism development of the South and North Lake has made great progress, there are still some problems to be solved urgently, mainly showing that the tourism product is single. Unreasonable planning and construction, lack of management system, decline of ecological environment and so on, these problems restrict the further development of tourism in the Northern and Southern Lake. This paper mainly applies the SWOT analysis method to analyze the advantages, disadvantages, opportunities and challenges of the tourism development of the Northern and Southern Lake, in order to analyze the present situation of tourism development in the Northern and Southern Lake. This paper is divided into five parts: the first part is the introduction, which aims at finding out the problems existing in the development and aiming at the different aspects of the problems, so as to make the tourism industry of the Northern and Southern Lake break through the bottlenecks and obstacles of the development as soon as possible. The second part is the theoretical basis and literature review, through the domestic and foreign tourism resources development model, path induction and combing, The third part is the general situation of the research area, which introduces the physical and geographical conditions of the South and North Lake, the local social and economic conditions, the development of tourism resources at home and abroad. This paper analyzes the abundant tourism resources condition and present situation of the South and North Lake, 4th part is the SWOT analysis of the South and North Lake tourism development, 5th part is the conclusion and policy suggestion, and puts forward the reasonable development of the south and north lake tourism resources. Countermeasures and suggestions to promote the development of local tourism.
【學(xué)位授予單位】：浙江農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.6

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