發(fā)布時(shí)間：2018-02-12 09:51

  本文關(guān)鍵詞： 購(gòu)物旅游 義烏國(guó)際商貿(mào)城 開(kāi)發(fā)研究　出處：《西北師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：中國(guó)義烏國(guó)際商貿(mào)城是義烏建設(shè)國(guó)際性商貿(mào)城市的標(biāo)志性建筑、小商品市場(chǎng)的現(xiàn)代化延伸，是國(guó)際性的小商品流通、信息、展示中心，是中國(guó)最大的小商品出口基地之一，2005年被聯(lián)合國(guó)、世界銀行與摩根士丹利等權(quán)威機(jī)構(gòu)稱為“全球最大的小商品批發(fā)市場(chǎng)”。本文以中國(guó)義烏國(guó)際商貿(mào)城為購(gòu)物旅游的核心載體，對(duì)中國(guó)義烏國(guó)際商貿(mào)城購(gòu)物旅游開(kāi)發(fā)進(jìn)行研究。本研究在分析研究背景的基礎(chǔ)上，明確研究的目的及意義，以消費(fèi)者行為理論、競(jìng)爭(zhēng)力理論、旅游社會(huì)學(xué)和人類學(xué)理論、可持續(xù)發(fā)展理論等理論為指導(dǎo)，在辨析旅游購(gòu)物與購(gòu)物旅游的概念、內(nèi)涵及特點(diǎn)的基礎(chǔ)上，進(jìn)一步深刻分析了中國(guó)義烏國(guó)際商貿(mào)城旅游購(gòu)物與購(gòu)物旅游發(fā)展現(xiàn)狀，，結(jié)合中國(guó)義烏國(guó)際商貿(mào)城購(gòu)物旅游的發(fā)展現(xiàn)狀及特點(diǎn)，本文有針對(duì)性地對(duì)中國(guó)義烏國(guó)際商貿(mào)城購(gòu)物旅游者行為展開(kāi)問(wèn)卷調(diào)查。本調(diào)查從購(gòu)物者的個(gè)人情況、購(gòu)物旅游意向及購(gòu)物旅游影響因素調(diào)查等三個(gè)方面、十五個(gè)問(wèn)題入手，以中國(guó)義烏國(guó)際商貿(mào)城核心區(qū)域發(fā)放問(wèn)卷，進(jìn)行廣泛深入的調(diào)查，在回收的320份有效問(wèn)卷當(dāng)中進(jìn)行問(wèn)卷結(jié)果統(tǒng)計(jì)分析，就問(wèn)卷中反映出來(lái)的購(gòu)物旅游者行為特點(diǎn)，有針對(duì)性地在旅游產(chǎn)品開(kāi)發(fā)、客源市場(chǎng)開(kāi)發(fā)、旅游形象定位設(shè)計(jì)及宣傳、旅游企業(yè)經(jīng)營(yíng)管理、旅游人力資源開(kāi)發(fā)培訓(xùn)、旅游商品開(kāi)發(fā)等方面提出發(fā)展對(duì)策及建議。并對(duì)中國(guó)義烏國(guó)際商貿(mào)城購(gòu)物旅游開(kāi)發(fā)前景進(jìn)行了分析，并根據(jù)本人所學(xué)、能力和認(rèn)識(shí)水平對(duì)中國(guó)義烏國(guó)際商貿(mào)城購(gòu)物旅游的發(fā)展趨勢(shì)進(jìn)行了預(yù)測(cè)，以期為中國(guó)義烏國(guó)際商貿(mào)城購(gòu)物旅游的健康發(fā)展、為義烏市旅游經(jīng)濟(jì)的騰飛盡一個(gè)義烏人的綿薄之力。
[Abstract]:Yiwu International Trade City of China is an iconic building for the construction of an international trade and trade city in Yiwu, an extension of the modernization of the small commodity market, and an international center for the circulation, information and display of small commodities. In 2005, the United Nations, the World Bank, Morgan Stanley and other authoritative organizations called "the world's largest wholesale market for small commodities." this article takes Yiwu International Trade City as the core carrier of shopping and tourism. Based on the analysis of the background, the purpose and significance of the research are clarified, and the theories of consumer behavior, competitiveness, tourism sociology and anthropology are used to study the development of shopping tourism in Yiwu International Trade City, China. Under the guidance of the theory of sustainable development and on the basis of discriminating the concept, connotation and characteristics of tourism shopping and shopping tourism, this paper further analyzes the present situation of tourism shopping and shopping tourism development in Yiwu International Trade City, China. Combined with the current situation and characteristics of shopping and tourism development in Yiwu International Trade City, this paper makes a questionnaire survey on the behavior of shopping tourists in Yiwu International Trade City, China. From the three aspects of the investigation of shopping tourism intention and the influencing factors of shopping tourism, starting with the 15 questions, this paper makes a comprehensive and in-depth investigation by issuing questionnaires to the core area of Yiwu International Trade and Trade City, China. Among the 320 valid questionnaires collected, the questionnaire results were statistically analyzed. According to the behavior characteristics of shopping tourists reflected in the questionnaire, they were targeted in tourism product development, tourist market development, tourism image positioning design and publicity. This paper puts forward some countermeasures and suggestions on the management of tourism enterprises, the development and training of tourism human resources, and the development of tourism commodities. The prospect of shopping tourism development in Yiwu International Trade City of China is analyzed, and according to what I have learned, The development trend of shopping and tourism in Yiwu International Trade City of China is forecasted by the ability and understanding level, in order to contribute to the healthy development of shopping tourism in Yiwu International Trade City of China and to the development of tourism economy in Yiwu City.
【學(xué)位授予單位】：西北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7;F727

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