本文關(guān)鍵詞：新浪武漢旅游微博信息流與游客流關(guān)系研究　出處：《旅游研究》2016年06期 　論文類型：期刊論文

  更多相關(guān)文章： 旅游微博 信息流 游客流 空間格局 相關(guān)性 武漢

【摘要】：運用空間分析法、積矩、Spearman等級、Kendall相關(guān)分析等方法,將武漢旅游微博粉絲相對量、來漢游客空間分布規(guī)律作為研究對象,并探究兩變量之間的相關(guān)性及其影響因素。研究表明,武漢旅游微博用戶粉絲來源省際差異明顯并呈階梯狀分布格局,且以其網(wǎng)絡(luò)關(guān)注度為代表的信息流和主要交通流也具有一定的地域分異特征;武漢國內(nèi)客流分布省際、區(qū)域均具有明顯的距離衰減的特征,客源地具有沿交通主干線呈扇狀展開的分布特征,在以武漢為目的地旅游的所有游客中,通過微博獲取旅游信息的游客占總游客數(shù)量的74%;武漢旅游微博粉絲相對量與實地來漢游客數(shù)量呈顯著高度正相關(guān),微博信息傳遞量和游客流相互作用,并受自身及外部的因素共同影響,同時各因素之間也相互關(guān)聯(lián)。
[Abstract]:By using the spatial analysis method and the Kendall correlation analysis of Spearman rank, the relative number of fans and the spatial distribution of tourists from Wuhan tourist microblog are taken as the object of study. And explore the correlation between the two variables and its influencing factors. The study shows that the distribution pattern of Wuhan tourism micro-blog user fan sources is obvious and ladder. And the information flow and the main traffic flow represented by its network concern also have the characteristic of regional differentiation. The distribution of domestic passenger flow in Wuhan has the characteristics of obvious distance attenuation, and the tourist source has the characteristics of fan-shaped distribution along the main traffic trunk line, among all the tourists who take Wuhan as the destination. The number of tourists who obtain tourist information through Weibo accounts for 74% of the total number of tourists; There is a significant positive correlation between the relative number of followers and the number of tourists in the field. The amount of microblog information transmission and the flow of tourists interact with each other and are affected by their own and external factors. At the same time, the factors are also related to each other.
【作者單位】： 華中師范大學(xué)城市與環(huán)境科學(xué)學(xué)院;中國旅游研究院武漢分院;
【分類號】：F592.7;F274
【正文快照】： 隨著“大數(shù)據(jù)”時代的到來,具有較強互動性、龐大參與量、廣闊覆蓋面、較快傳播速度及小開銷代價的微博,已經(jīng)成為重要的信息傳播平臺[1]�！兜�37次中國互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r統(tǒng)計報告》表明,2015年中國網(wǎng)民規(guī)模為6.88億,其中微博使用率為33.5%。截至2015年6月,使用新浪微博的用戶占，

本文編號：1425414