本文關(guān)鍵詞：基于游客體驗真實性的長江三峽旅游產(chǎn)品商業(yè)化控制　出處：《重慶理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著體驗時代的到來，消費者的旅游觀念和行為方式也在發(fā)生著極大的轉(zhuǎn)變，消費者追求旅游“真實性”的欲望愈加強烈，為了追求與原有生活不同的體驗，旅游者也越來越追求“他們所認為真實性”強的旅游產(chǎn)品。因此在旅游產(chǎn)品商業(yè)化的進程中，結(jié)合游客的體驗感知，加入“真實性”，從“真實性”角度去研究旅游產(chǎn)品的商業(yè)化，對實現(xiàn)旅游業(yè)的可持續(xù)發(fā)展顯得尤為重要。 本文在閱讀真實性理論、期望理論等相關(guān)理論的基礎(chǔ)上，界定了旅游產(chǎn)品商業(yè)化的概念。分別對旅游產(chǎn)品商業(yè)化和游客體驗真實性相關(guān)的內(nèi)容、旅游產(chǎn)品商業(yè)化的控制原則、控制策略以及商業(yè)化的控制模式進行了具體的闡述。本文選取長江三峽的典型代表景區(qū)，對游客發(fā)放了問卷調(diào)查，從游客體驗的視角研究旅游產(chǎn)品商業(yè)化的開發(fā)現(xiàn)狀，分析游客對旅游原真要素的感知情況及體驗程度，，力求通過客觀分析，對旅游產(chǎn)品的商業(yè)化提出意見和建議，以期對長江三峽沿線的其他景區(qū)的發(fā)展有一定的指導(dǎo)和幫助。 全文共有五部分： 第一部分緒論，主要介紹了論文的研究背景、研究目的及意義、研究內(nèi)容方法與技術(shù)路線、對真實性理論、商業(yè)化等研究進行綜述，進而提出本論文的創(chuàng)新之處。 第二部分分別對真實性理論、期望理論、可持續(xù)發(fā)展理論及旅游產(chǎn)品的相關(guān)概念等做了相關(guān)分析研究，為旅游產(chǎn)品的適度商業(yè)化做理論鋪墊。 第三部分主要是對長江三峽旅游產(chǎn)品的商業(yè)化現(xiàn)狀做調(diào)查，了解游客的體驗感知。設(shè)定影響游客體驗真實性的商業(yè)化因素，設(shè)計相關(guān)的問卷，進行問卷調(diào)查和統(tǒng)計分析，從中找到影響游客體驗真實性的關(guān)鍵性的商業(yè)化因素，針對這些關(guān)鍵因素進行分析，為后續(xù)的研究做鋪墊。 第四部分主要是基于游客體驗真實性的三峽旅游產(chǎn)品的商業(yè)化控制體系的建立，分別從控制原則、控制策略及控制模式進行系統(tǒng)的研究。 第五部分提出關(guān)于旅游產(chǎn)品商業(yè)化后續(xù)的研究方向與思路。
[Abstract]:With the coming of the experience era, the consumer's tourism concept and behavior are also changing greatly. Consumers' desire to pursue the "authenticity" of tourism is becoming more and more intense, in order to pursue the experience which is different from the original life. Tourists also increasingly pursue "they think authenticity" strong tourism products. Therefore, in the process of commercialization of tourism products, combined with tourists' experience perception, add "authenticity". It is very important to study the commercialization of tourism products from the angle of "authenticity" to realize the sustainable development of tourism. Based on the theory of reading authenticity and expectation theory, this paper defines the concept of commercialization of tourism products, which is related to the commercialization of tourism products and the authenticity of tourist experience. The control principle, control strategy and commercial control mode of the commercialization of tourism products are elaborated in detail. This paper selects the typical scenic spots of the three Gorges of the Yangtze River and distributes a questionnaire to the tourists. From the perspective of tourist experience, this paper studies the development status of the commercialization of tourism products, analyzes tourists' perception of the original elements of tourism and the degree of experience, and tries to make an objective analysis. Suggestions and suggestions on the commercialization of tourism products are put forward in order to guide and help the development of other scenic spots along the three Gorges of the Yangtze River. The full text consists of five parts: The first part of the introduction, mainly introduces the research background, research purposes and significance, research methods and technical routes, authenticity theory, commercialization and other research reviews. And then put forward the innovation of this paper. The second part of the authenticity theory, expectation theory, sustainable development theory and tourism products related concepts and other relevant analysis and research, for the appropriate commercialization of tourism products to do the theoretical groundwork. The third part is mainly to investigate the commercialization of tourism products in the three Gorges of the Yangtze River, to understand the experience perception of tourists, to set up the commercial factors that affect the authenticity of tourist experience, and to design the related questionnaire. Through questionnaire survey and statistical analysis, we find out the key commercial factors that affect the authenticity of tourist experience, and analyze these key factors to pave the way for further research. The 4th part is mainly about the establishment of the commercial control system of the three Gorges tourism products based on the authenticity of the tourist experience, respectively, from the control principles, control strategies and control mode to carry on the systematic research. Part 5th puts forward the research direction and train of thought about the commercialization of tourism products.
【學(xué)位授予單位】：重慶理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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