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河南省入境旅游競(jìng)爭(zhēng)力評(píng)價(jià)研究

發(fā)布時(shí)間:2018-01-05 17:29

  本文關(guān)鍵詞:河南省入境旅游競(jìng)爭(zhēng)力評(píng)價(jià)研究 出處:《河南大學(xué)》2014年碩士論文 論文類型:學(xué)位論文


  更多相關(guān)文章: 入境旅游競(jìng)爭(zhēng)力 河南省 旅游競(jìng)爭(zhēng)力


【摘要】:在前人研究的基礎(chǔ)上,本研究構(gòu)建了區(qū)域入境旅游競(jìng)爭(zhēng)力的因果二維分析模型,并建立了評(píng)價(jià)指標(biāo)體系。選取了2012年全國(guó)31個(gè)省份、自治區(qū)和直轄市(不含港澳臺(tái)地區(qū))的指標(biāo)數(shù)據(jù),利用SPSS22.0統(tǒng)計(jì)軟件,采用因子分析法,對(duì)這31個(gè)地區(qū)的入境市場(chǎng)競(jìng)爭(zhēng)力、入境核心競(jìng)爭(zhēng)力和入境環(huán)境競(jìng)爭(zhēng)力進(jìn)行了排序。并主要對(duì)河南省的入境旅游競(jìng)爭(zhēng)力排序進(jìn)行了說(shuō)明分析。 本文主要研究了兩個(gè)方面的問(wèn)題。首先,,根據(jù)入境旅游的特點(diǎn),構(gòu)建了區(qū)域入境旅游競(jìng)爭(zhēng)力二維分析模型。其次應(yīng)用區(qū)域入境旅游競(jìng)爭(zhēng)力二維分析模型對(duì)河南省入境旅游競(jìng)爭(zhēng)力進(jìn)行了探索性分析。 區(qū)域入境旅游競(jìng)爭(zhēng)力二維分析模型應(yīng)用了因果二維的分析方法,借鑒了前人的研究成果,從代表競(jìng)爭(zhēng)結(jié)果的外顯競(jìng)爭(zhēng)力和代表競(jìng)爭(zhēng)內(nèi)涵的內(nèi)在競(jìng)爭(zhēng)力兩個(gè)角度進(jìn)行了論述,具有切實(shí)可行性、模型簡(jiǎn)單、解釋力強(qiáng)的特點(diǎn)。從市場(chǎng)競(jìng)爭(zhēng)力、核心競(jìng)爭(zhēng)力、環(huán)境競(jìng)爭(zhēng)力三方面構(gòu)建了38個(gè)指標(biāo)體系,來(lái)展現(xiàn)一個(gè)地區(qū)的入境旅游競(jìng)爭(zhēng)力。同時(shí),區(qū)域入境旅游競(jìng)爭(zhēng)力二維分析模型創(chuàng)新的借鑒其他學(xué)者研究成果,為研究入境旅游競(jìng)爭(zhēng)力進(jìn)行了一次理論基礎(chǔ)探索。 本文首次采用區(qū)域入境旅游競(jìng)爭(zhēng)力二維分析模型對(duì)河南省入境旅游競(jìng)爭(zhēng)力進(jìn)行了探索性分析。結(jié)合實(shí)證,我們發(fā)現(xiàn)河南省在入境旅游市場(chǎng)上競(jìng)爭(zhēng)力較弱,入境旅游規(guī)模和效率都相對(duì)較低。從內(nèi)在原因分析發(fā)現(xiàn),雖然支撐河南省發(fā)展入境旅游的資源類因素、環(huán)境保障類因素和產(chǎn)業(yè)結(jié)構(gòu)都具有強(qiáng)的競(jìng)爭(zhēng)力,但在管理能力、經(jīng)濟(jì)基礎(chǔ)和基礎(chǔ)設(shè)施方面的不足制約了河南省入境旅游的發(fā)展。 研究發(fā)現(xiàn),本文的區(qū)域入境旅游競(jìng)爭(zhēng)力因果二維分析模型以及相關(guān)指標(biāo)體系具有一定可行性。通過(guò)本文的比較和分析可以看出,河南省入境旅游發(fā)展整體較弱。但在核心支撐競(jìng)爭(zhēng)力因子方面,具有較強(qiáng)的優(yōu)勢(shì)。核心支撐競(jìng)爭(zhēng)力因子主要在旅游資源豐度、旅游資源品位度和旅游企業(yè)數(shù)量及旅游總收入四個(gè)指標(biāo)上具有較高的載荷,這說(shuō)明河南省的旅游資源不管是從數(shù)量還是品位上來(lái)說(shuō)都具有較強(qiáng)的比較優(yōu)勢(shì)。所以,在提升入境旅游競(jìng)爭(zhēng)力方面,首先要依賴自身具有的旅游資源優(yōu)勢(shì),深挖旅游文化內(nèi)涵,打造知名的國(guó)際旅游產(chǎn)品,增加宣傳力度,增強(qiáng)旅游吸引力。其次大力培育旅游人才,加強(qiáng)地區(qū)基礎(chǔ)設(shè)施建設(shè),最后建立區(qū)域旅游合作發(fā)展聯(lián)盟,開展區(qū)域聯(lián)動(dòng)發(fā)展策略。
[Abstract]:On the basis of previous studies, this study constructed a two-dimensional causal analysis model of regional inbound tourism competitiveness, and established an evaluation index system. In 2012, 31 provinces were selected. The index data of autonomous regions and municipalities directly under the Central Government (excluding Hong Kong, Macao, and Taiwan), using SPSS22.0 statistical software, using factor analysis, to the entry market competitiveness of these 31 regions. The core competitiveness of entry and the competitiveness of inbound environment are sorted, and the ranking of inbound tourism competitiveness in Henan Province is explained and analyzed. This paper mainly studies two aspects of the problem. First, according to the characteristics of inbound tourism. This paper constructs a two-dimensional analysis model of regional inbound tourism competitiveness, and then makes an exploratory analysis of Henan's inbound tourism competitiveness by using the two-dimensional analysis model of regional inbound tourism competitiveness. The two-dimensional analysis model of regional inbound tourism competitiveness applies the method of cause and effect, and draws lessons from the previous research results. From the two angles of representing the explicit competitiveness of the competitive results and the inherent competitiveness of the connotation of the representative competition, this paper discusses the characteristics of practicability, simple model, strong explanatory power, and from the market competitiveness, the core competitiveness. Three aspects of environmental competitiveness to build 38 indicators to show the competitiveness of a region's inbound tourism. At the same time, regional tourism competitiveness of two-dimensional analysis model innovation of other scholars to learn from the results. In order to study the competitiveness of inbound tourism a theoretical exploration. This paper first uses the two-dimensional model of regional inbound tourism competitiveness to explore the competitiveness of inbound tourism in Henan Province. Combined with empirical evidence, we find that Henan Province in the inbound tourism market competitiveness is relatively weak. The scale and efficiency of inbound tourism are relatively low. From the analysis of internal reasons, it is found that although the resource factors supporting the development of inbound tourism in Henan Province, environmental protection factors and industrial structure have strong competitiveness. However, the shortage of management ability, economic base and infrastructure restricts the development of inbound tourism in Henan Province. It is found that the two-dimensional causal analysis model and the related index system of the regional inbound tourism competitiveness are feasible, which can be seen from the comparison and analysis of this paper. Henan inbound tourism development as a whole is weak, but in the core support competitiveness factor, has a strong advantage, the core support competitiveness factor is mainly in the abundance of tourism resources. The grade of tourism resources, the number of tourism enterprises and the total tourism income have a higher load. This shows that Henan Province has a strong comparative advantage in terms of quantity and grade of tourism resources. Therefore, in order to enhance the competitiveness of inbound tourism, we must first rely on their own advantages of tourism resources. Dig deeply the connotation of tourism culture, create well-known international tourism products, increase publicity, enhance tourism attraction. Secondly, vigorously cultivate tourism talents, strengthen regional infrastructure construction. Finally, the establishment of regional tourism cooperation and development alliance, the development of regional linkage strategy.
【學(xué)位授予單位】:河南大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:F592.7

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