發(fā)布時間：2018-01-05 18:35

  本文關(guān)鍵詞：淄博市齊文化旅游開發(fā)研究　出處：《山東理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 淄博市 齊文化 旅游開發(fā)

【摘要】：當(dāng)前,文化旅游正以其獨具的文化底蘊和獨特的文化氛圍,成為了21世紀旅游業(yè)發(fā)展的新潮流和新方向。如今,具有鮮明文化意義的景點越來越受到旅游者的歡迎和追捧,它也成為了帶動地區(qū)經(jīng)濟發(fā)展的支柱性產(chǎn)業(yè)。因此,以地方獨具特色的文化旅游資源為依托,進行文化旅游開發(fā),并且以此開展豐富多彩的文化旅游活動,已成為當(dāng)下重要的研究課題。本文緊緊圍繞淄博市齊文化旅游開發(fā)研究這一主題,主要運用實地調(diào)查和文獻研讀相結(jié)合的方法,研究淄博市齊文化旅游資源該如何發(fā)掘、整合并合理開發(fā)、利用,使其發(fā)揮其最大效用,推動當(dāng)?shù)亟?jīng)濟社會的協(xié)調(diào)發(fā)展。 本文分了六章展開論述“淄博市齊文化旅游開發(fā)研究”這一課題。第一章進入引言,從本課題的來源及意義、國內(nèi)外研究現(xiàn)狀和發(fā)展趨勢、主要研究內(nèi)容、研究方法、解決的關(guān)鍵問題及創(chuàng)新點五個方面對全文進行了綜合性的概述。第二章則介紹了文化旅游開發(fā)的相關(guān)理論,明確了文化旅游的概念、特征和理論依據(jù)。第三章比較系統(tǒng)的盤點和整理了齊文化的物質(zhì)資源和非物質(zhì)資源,同時就可用于旅游開發(fā)的齊文化資源進行了簡單的概述。第四章分別從淄博市齊文化旅游開發(fā)的必要性和可行性；淄博市齊文化旅游開發(fā)的具體舉措；淄博市齊文化旅游開發(fā)存在的問題三個方面探討了淄博市齊文化旅游開發(fā)的現(xiàn)狀。 第五章和第六章就如何進行齊文化旅游開發(fā)展開論述,是該課題的重點研究內(nèi)容。第五章中提出了淄博市齊文化旅游開發(fā)的總體思路,既明確了淄博市齊文化旅游開發(fā)的四大必備要素和五大開發(fā)原則,以及淄博市齊文化旅游開發(fā)的四大發(fā)展趨勢。第六章則提出了淄博市齊文化旅游開發(fā)的具體路徑。首先,介紹了文化旅游開發(fā)的一般規(guī)律,既科學(xué)規(guī)劃、保持文化的完整性、以人為本、打造特色品牌的規(guī)律。其次,從三個方面論述了淄博市齊文化旅游開發(fā)的一般思路,既以齊國故都作為開發(fā)的核心；以齊長城淄博段作為開發(fā)的脈絡(luò)；點、線相結(jié)合,形成規(guī)模優(yōu)勢。最后,從政府支持、市場運作、公眾參與、營銷模式、品牌建設(shè)、人才培養(yǎng)六個方面,提出了淄博市齊文化旅游開發(fā)的具體策略。
[Abstract]:At present, cultural tourism, with its unique cultural heritage and unique cultural atmosphere, has become a new trend and new direction of tourism development in 21th century. Scenic spots with distinct cultural significance are more and more popular and sought after by tourists. It has also become a pillar industry to promote regional economic development. Therefore, relying on the unique local cultural tourism resources. Cultural tourism development, and the development of colorful cultural tourism activities, has become an important research topic. This paper focuses on the theme of Zibo Qi cultural tourism development. This paper mainly uses the method of field investigation and literature study to study how to excavate, integrate and develop the tourism resources of Qi culture in Zibo City, so as to make it play its maximum utility. Promote the coordinated development of local economy and society. This paper is divided into six chapters to discuss the topic of "the development of cultural tourism in Zibo City". The first chapter enters the introduction, from the source and significance of this topic, the domestic and foreign research status and development trends, the main research content. The research methods, key problems and innovative points of the five aspects of the comprehensive overview of the full text. The second chapter introduces the development of cultural tourism theory, clear the concept of cultural tourism. The third chapter makes a systematic inventory and arrangement of the material and non-material resources of Qi culture. At the same time, it gives a brief overview of the Qi cultural resources that can be used for tourism development. Chapter 4th respectively from Zibo City Qi cultural tourism development necessity and feasibility; Zibo City Qi culture tourism development specific measures; This paper probes into the present situation of the development of cultural tourism in Zibo city from three aspects: the problems existing in the development of cultural tourism in Zibo city. Chapter 5th and chapter 6th discuss how to develop cultural tourism of Qi, which is the key research content of this topic. Chapter 5th puts forward the overall idea of the development of cultural tourism in Zibo. It not only defines the four essential elements and the five development principles of the development of the Qi culture tourism in Zibo city. As well as the four development trends of the cultural tourism development in Zibo. Chapter 6th puts forward the specific path of the development of cultural tourism in Zibo. Firstly, it introduces the general law of the development of cultural tourism, that is, scientific planning. Maintain the integrity of culture, people-oriented, the law of creating a unique brand. Secondly, from three aspects of Zibo City, the general ideas of cultural tourism development, both Qi as the core of the development; Qi the Great Wall Zibo section as the development context; Finally, from the government support, market operation, public participation, marketing model, brand building, talent training six aspects. Put forward the Zibo city Qi culture tourism development specific strategy.
【學(xué)位授予單位】：山東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7;G127

【參考文獻】

相關(guān)期刊論文 前9條

1 馬國慶;;蹴鞠行當(dāng)?shù)淖鎺煶绨輀J];百科知識;2007年24期

2 遲麗華;;文化旅游開發(fā)中的組織模型與整合[J];大連理工大學(xué)學(xué)報(社會科學(xué)版);2007年04期

3 胡孚琛;;齊學(xué)芻議[J];管子學(xué)刊;1987年01期

4 于孔寶;;古代最早的絲織業(yè)中心——談齊國“冠帶衣履天下”[J];管子學(xué)刊;1992年02期

5 胡曉艷;師守祥;;旅游區(qū)位論研究綜述[J];北京第二外國語學(xué)院學(xué)報;2010年09期

6 梅青,孫淑榮,李國昊;論濟南市文化旅游資源的開發(fā)[J];濟南大學(xué)學(xué)報(社會科學(xué)版);2005年02期

7 劉曉霞;陜西文化旅游資源開發(fā)研究[J];人文地理;2004年05期

8 侯燕;;文化旅游業(yè)競爭力現(xiàn)狀及提升路徑研究——以河南為例[J];生產(chǎn)力研究;2011年10期

9 百靈;挖掘齊文化資源 發(fā)展文化旅游產(chǎn)業(yè)[J];山東經(jīng)濟戰(zhàn)略研究;2004年09期

，

本文編號：1384353