發(fā)布時(shí)間：2018-01-18 06:16

  本文關(guān)鍵詞：科學(xué)技術(shù)與廣告的關(guān)系研究　出處：《云南大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 科學(xué)技術(shù) 科學(xué)技術(shù)傳播 廣告 廣告形式

【摘要】：在社會(huì)化大生產(chǎn)蓬勃發(fā)展的今天,廣告已滲透進(jìn)了人們生活的方方面面。廣告從誕生到發(fā)展每一步都離不開科技的進(jìn)步,可以毫不夸張地說(shuō),一部廣告史就是科技發(fā)展史的一部分。廣告的目的在于推銷商品,它通過(guò)不同形式宣傳產(chǎn)品,使消費(fèi)者迅速地了解和接受商品,它對(duì)當(dāng)今社會(huì)的商品生產(chǎn)和流通起著不可忽視的重要作用。如今,科學(xué)知識(shí)也不再獨(dú)立于應(yīng)用生產(chǎn)之外,而是呈現(xiàn)出科學(xué)、技術(shù)與生產(chǎn)高度統(tǒng)一的狀態(tài)。廣告借助先進(jìn)的傳播媒介傳遞科學(xué)技術(shù)信息的速度比傳統(tǒng)渠道更快,更容易讓大眾理解和接受。所以,作為促進(jìn)科學(xué)技術(shù)進(jìn)步的一種力量和傳播科學(xué)技術(shù)知識(shí)的一種載體,廣告對(duì)于推動(dòng)科學(xué)技術(shù)進(jìn)步以及促進(jìn)科學(xué)技術(shù)傳播都有著重大影響。因此,廣告與科學(xué)技術(shù)的關(guān)系非常密切。本文將就科學(xué)技術(shù)與廣告之間的關(guān)系進(jìn)行分析,首先從廣告的發(fā)展入手,梳理了歷史各個(gè)時(shí)期科學(xué)技術(shù)的發(fā)展水平與其對(duì)應(yīng)的廣告的發(fā)展,以及現(xiàn)代廣告制作軟件和硬件的整理和分析,從而證明廣告的發(fā)展與科學(xué)技術(shù)的進(jìn)步密不可分,如果沒(méi)有科學(xué)技術(shù)進(jìn)步,也就沒(méi)有那些形形色色的廣告；其次,論證廣告在科學(xué)技術(shù)進(jìn)步中的推動(dòng)作用；最后,分析現(xiàn)代廣告對(duì)科學(xué)技術(shù)的傳播中的正負(fù)兩方面影響。最終證明,科學(xué)技術(shù)的發(fā)展賦予了廣告不斷向前發(fā)展的動(dòng)力,廣告的健康發(fā)展影響到科學(xué)技術(shù)的進(jìn)步,二者相輔相成�？萍嫉倪\(yùn)用,使得廣告不僅有用,而且有趣；不僅無(wú)處不在,而且美輪美奐。二者相得益彰,互相促進(jìn),共同發(fā)展。
[Abstract]:With the vigorous development of socialized mass production today, advertising has penetrated into all aspects of people's life. Every step of advertising from birth to development can not be separated from the progress of science and technology, we can not exaggerate to say. A history of advertising is a part of the history of science and technology. Advertising aims at promoting goods, which, through different forms of propaganda of products, enable consumers to quickly understand and accept goods. It plays an important role in the production and circulation of commodities in today's society. Nowadays, scientific knowledge is no longer independent of applied production, but presents science. A highly unified state of technology and production. Advertising conveys scientific and technological information by means of advanced media faster than traditional channels and more easily understood and accepted by the public. As a force to promote the progress of science and technology and a carrier of science and technology knowledge, advertising has a great impact on promoting the progress of science and technology as well as promoting the dissemination of science and technology. The relationship between advertising and science and technology is very close. This paper will analyze the relationship between science and technology and advertising, starting with the development of advertising. Combing the development level of science and technology and its corresponding advertising development in each period of history, as well as the arrangement and analysis of modern advertising production software and hardware. This proves that the development of advertising and the progress of science and technology are inseparable, if there is no progress in science and technology, there will be no all kinds of advertising; Secondly, it demonstrates the promotion function of advertisement in the progress of science and technology; Finally, this paper analyzes the positive and negative effects of modern advertising on the communication of science and technology. Finally, it proves that the development of science and technology gives the advertisement a motive force to develop continuously. The healthy development of advertising affects the progress of science and technology, the two complement each other. The use of science and technology makes advertising not only useful, but also interesting; Not only everywhere, but also beautiful. The two complement each other, promote each other, and develop together.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G301;F713.8

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 鄭保章,劉乃仲;試論科技新聞傳播如何實(shí)現(xiàn)社會(huì)化及大眾化[J];大連理工大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2000年02期

2 張劍;;近30年來(lái)中國(guó)古代廣告史研究概述[J];東南學(xué)術(shù);2009年04期

3 湯浩;;絆腳石還是助推器?——論現(xiàn)代廣告對(duì)科技傳播的影響及其相互關(guān)系的構(gòu)建[J];大眾科技;2008年01期

4 劉悅坦;;廣告“以人為本”——論20世紀(jì)西方廣告理論發(fā)展的四次轉(zhuǎn)型[J];廣告大觀(理論版);2007年02期

5 齊二娜;;廣告的技術(shù)決定論[J];今傳媒;2010年11期

6 康勝;;論科技創(chuàng)新與經(jīng)濟(jì)進(jìn)步的互動(dòng)關(guān)系[J];科技進(jìn)步與對(duì)策;2003年09期

7 李建花;;科技政策與產(chǎn)業(yè)政策的協(xié)同整合[J];科技進(jìn)步與對(duì)策;2010年15期

8 馮小素,潘正權(quán);行動(dòng)中的科技與廣告在科技傳播中的作用[J];科學(xué)學(xué)研究;2003年06期

9 鄭哲;;淺談我國(guó)古代廣告發(fā)展概況[J];美術(shù)大觀;2010年11期

10 韓大元,王貴松;談現(xiàn)代科技的發(fā)展與憲法(學(xué))的關(guān)系[J];法學(xué)論壇;2004年01期

，

本文編號(hào)：1439794