本文關(guān)鍵詞：我國科普微視頻研究　出處：《湖南大學》2015年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 科學微視頻 科學傳播 新媒體 碎片化

【摘要】：科普微視頻是隨著網(wǎng)絡(luò)新媒體的興起而快速發(fā)展起來的一種新興科普形式�？破瘴⒁曨l內(nèi)容生動形象、篇幅短小精煉和傳播快速便捷,在我國的網(wǎng)絡(luò)科普工作中發(fā)揮著重要作用。以我國科普微視頻為研究對象,探索以互聯(lián)網(wǎng)和移動互聯(lián)網(wǎng)為特色的新媒體傳播環(huán)境下,科普微視頻的傳播形式、傳播特征以及發(fā)展態(tài)勢,以期在網(wǎng)絡(luò)科學傳播中發(fā)揮更大的作用。我國科普微視頻主要有科普動畫、科學實驗、科普微電影、科學演講四種類型,與同為以視像傳播為主的電視科普節(jié)目相比,科普微視頻具有個性化、去中心化、碎片化等特征。從整體上來看,我國專業(yè)科普網(wǎng)站極少開設(shè)有與科普微視頻相關(guān)的欄目,科普微視頻主要分布在各大視頻分享網(wǎng)站；以生活知識為主要內(nèi)容,并且以專業(yè)團隊為主要制作者。我國科普微視頻的創(chuàng)作模式主要有三種,即視頻需求方委托視頻制作團隊創(chuàng)作、科普單位或團隊自主創(chuàng)作和專業(yè)微視頻創(chuàng)作團隊單獨出資創(chuàng)作。創(chuàng)作流程包括前期創(chuàng)意階段和后期制作階段。科學性與熱議性是科普微視頻選題的基本原則,社會熱點事件、受眾需求、生活常識是選題的主要來源；后期標注性字幕的添加、聲音與畫面的系統(tǒng)搭配、鏡頭節(jié)奏的合理控制使科普微視頻達到了內(nèi)容科學性與表達趣味性的統(tǒng)一。我國科普微視頻主要通過互聯(lián)網(wǎng)和移動互聯(lián)網(wǎng)進行傳播,除了微視頻基本的“微時長、微內(nèi)容、微成本”特征,科普微視頻的傳播也有自身的特色：深挖掘淺呈現(xiàn)的內(nèi)容讓科學知識通俗易懂；可視性強的表現(xiàn)形式刺激人的視覺感官,更符合“碎片化”時代傳播；數(shù)字化社交網(wǎng)絡(luò)為科普微視頻搭建了傳播平臺。通過對科普微視頻創(chuàng)作過程和傳播特色的研究,發(fā)現(xiàn)我國科普微視頻發(fā)展中存在著科學嚴謹性欠缺、內(nèi)容設(shè)置雷同、缺少精品品牌等問題。本研究進一步提出了科普微視頻的提升策略：嚴抓內(nèi)容質(zhì)量,打造核心競爭力；平衡科學功能與娛樂功能的博弈；樹立精品意識,打造品牌；加強科普人才隊伍建設(shè),儲蓄后備力量；推動科普微視頻產(chǎn)業(yè)化發(fā)展等。
[Abstract]:Popular science video is a new popular science popularization form with the rise of new network media. It plays an important role in the work of Internet Science and technology in China. Taking the popular science video in China as the research object, we explore the propagation form, propagation characteristics and development trend of popular science micro video under the new media communication environment featuring Internet and mobile Internet, in order to play a greater role in the dissemination of network science. Popular science videos in China include four types: popular science, scientific experiments, popular science micro films and scientific speeches. Compared with the popular science TV programs, the popular science videos are personalized, decentralized and fragmented. On the whole, our professional science websites rarely have columns related to popular science and micro videos. Popular micro videos are mainly distributed in major video sharing websites, taking life knowledge as the main content and professional team as the main producer. There are mainly three kinds of creation modes of science micro video in China, that is, the video demand side commissioned the creation of video production team, the independent creation of science popularization unit or team and the creation of professional micro video creation team separately. The creation process includes the initial stage of creativity and the stage of later production. Science is a basic principle and hot topics of science micro video, social hot events, audience demand, common sense of life is the main source of the topic; the late mark of subtitles add, sound and picture, rhythm of the lens system collocation reasonable control to ensure that scientific micro video to achieve the content of scientific and unified expression of interest. China's science micro video spread mainly through the Internet and mobile Internet, in addition to the micro video basic "micro length, micro content, micro cost characteristics, communication science micro video also has its own characteristics: deep mining of shallow content presented so that scientific knowledge is easy to understand; visual forms of strong stimulation the visual sense, more in line with the" fragmentation "era of digital communication; social network to build a communication platform for Science micro video. Through the research on the creation process and propagation characteristics of science micro video, it is found that there are some problems in the development of science micro video in China, such as lack of scientific rigour, identical content settings, and lack of boutique brand. This study further put forward the strategies of improving science micro video: strict quality, build the core competitiveness; game equilibrium science function and the entertainment function; establish a sense of quality, brand building; strengthen the construction of science popularization talents, savings reserve force; to promote science micro video industry development etc..
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G206;G315

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