本文關(guān)鍵詞：電子商務(wù)環(huán)境下的客戶關(guān)系管理，由筆耕文化傳播整理發(fā)布。

中文摘要 本文研究電子商務(wù)環(huán)境下的客戶關(guān)系管理 CRM ，旨在通過(guò)電子商務(wù)這一特定環(huán)境賦予客戶關(guān)系管理新的時(shí)代的意義。基于互聯(lián)網(wǎng)技術(shù)的電子商務(wù)，正在改變著各個(gè)行業(yè)的經(jīng)營(yíng)模式，信息技術(shù)的發(fā)展使得CRM重新成為企業(yè)發(fā)展的重要標(biāo)志，使企業(yè)發(fā)展CRM成為更為急迫的任務(wù)。建立和維持客戶關(guān)系是取得競(jìng)爭(zhēng)優(yōu)勢(shì)的唯一且最重要的基礎(chǔ)，這是網(wǎng)絡(luò)化經(jīng)濟(jì)和電子商務(wù)對(duì)傳統(tǒng)商業(yè)模式變革的直接結(jié)果。CRM雖然僅僅是電子商務(wù)的一個(gè)子集，但是它把客戶放在了核心位置。本文認(rèn)為電子商務(wù)環(huán)境下的CRM是真正意義的CRM，同時(shí)真正意義上的CRM也推動(dòng)了電子商務(wù)的迅猛發(fā)展。 中國(guó)正處在客戶關(guān)系管理發(fā)展的初級(jí)階段，具有其發(fā)展的獨(dú)特性，這是與中國(guó)特殊的國(guó)情密切相關(guān)的。需要指出的是，中國(guó)企業(yè)要在世界范圍內(nèi)激烈的競(jìng)爭(zhēng)中爭(zhēng)得一席之地，實(shí)施客戶關(guān)系管理是大勢(shì)所趨。 關(guān)鍵詞：客戶關(guān)系管理，，電子商務(wù)，家電連鎖企業(yè) 外文摘要 Title The Research of Suning’s CRM in E-commerce Environment Abstract This thesis focuses on Customer Relationship Management CRM and its added significance in the new world of E-commerce. E-commerce, based on Internet technology, is rapidly changing the management model of all trades and all professions. The development of information technology has made CRM a key symbol of enterprise development. Simultaneously, establishing a workable CRM network has become an urgent task for all large-scale firms .Building and maintaining a solid customer relationship is crucial to gaining a competitive advantage in any industry .Recent changes in CRM also highlight how new technologies are helping to revamp the traditional business model. While CRM is only a subset of E-commerce, it is essential because it puts customers in the center of th

  本文關(guān)鍵詞：電子商務(wù)環(huán)境下的客戶關(guān)系管理，由筆耕文化傳播整理發(fā)布。