本文選題：找到　切入點：客戶服務(wù)　出處：《銷售與市場》2008年13期 　論文類型：期刊論文

【摘要】：為什么要"卓越服務(wù)"?"優(yōu)質(zhì)服務(wù)"有何不妥?"優(yōu)質(zhì)服務(wù)"不足以與競爭對手區(qū)別開來;不足以建立牢固的客戶關(guān)系;不足以與競爭對手展開價值競爭而非價格競爭;不足以鼓舞員工,讓他們想在工作和生活中做得更好,以及保證發(fā)放正確無誤的紅利。——Leonard I.Berry 論卓越服務(wù)
[Abstract]:Why "excellent service"? What is wrong with "quality service"? "good service" is not enough to differentiate from competitors; not enough to build strong customer relationships; not enough to compete with competitors for value rather than price; not enough to motivate employees to do better at work and in life, And the right dividend. Leonard I. Berry on excellent service
【分類號】：F274
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本文編號：1636947