本文關(guān)鍵詞：供電企業(yè)營銷業(yè)務(wù)管理系統(tǒng)優(yōu)化設(shè)計(jì)　出處：《吉林大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

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【摘要】：“十二五”以來,我國供電企業(yè)重視營銷體系建設(shè),營銷系統(tǒng)以“服務(wù)好、管理好、形象好”為目標(biāo),不斷推進(jìn)營銷職能戰(zhàn)略實(shí)施,重點(diǎn)在推進(jìn)市場(chǎng)化建設(shè)、營銷標(biāo)準(zhǔn)化建設(shè)、客戶全方位服務(wù)、營銷精益化管理等取得良好成效�！笆濉逼陂g,供電企業(yè)營銷業(yè)務(wù)重點(diǎn)在夯實(shí)基礎(chǔ)管理上,強(qiáng)化狠抓標(biāo)準(zhǔn)化管理,努力實(shí)現(xiàn)營銷精益化、一體化營銷管理能力的提高。本文依托國家電力公司《關(guān)于電力營銷管理信息系統(tǒng)開發(fā)的有關(guān)規(guī)范》和供電公司電力營銷業(yè)務(wù)有關(guān)管理辦法,以先進(jìn)的客戶關(guān)系管理理論為指導(dǎo),提出系統(tǒng)改進(jìn)方案,構(gòu)建優(yōu)化模型,對(duì)營銷系統(tǒng)的市場(chǎng)、功能需求狀況進(jìn)行了極為詳細(xì)的分析。并從系統(tǒng)Database設(shè)計(jì)、電力營銷平臺(tái)的軟、硬件設(shè)計(jì)及平臺(tái)的功能特點(diǎn)、結(jié)構(gòu)、模塊應(yīng)用等提出了設(shè)計(jì)方案,并對(duì)設(shè)計(jì)進(jìn)行了系統(tǒng)優(yōu)化。本文開展的工作主要有一下幾點(diǎn):(1)了解并探討電力營銷管理信息系統(tǒng)開發(fā)的電力行業(yè)背景及現(xiàn)狀,分析了國內(nèi)外學(xué)者對(duì)電力營銷相關(guān)理論的研究及實(shí)際應(yīng)用狀況,并闡述其實(shí)現(xiàn)意義。(2)分析闡述電力營銷系統(tǒng)的內(nèi)涵和應(yīng)用分類,系統(tǒng)所采用的一些關(guān)鍵技術(shù)。主要包括數(shù)據(jù)技術(shù)、計(jì)算機(jī)編程技術(shù)以及系統(tǒng)架構(gòu)技術(shù)等;對(duì)電力企業(yè)營銷系統(tǒng)現(xiàn)狀需求進(jìn)行了詳細(xì)的分析。通過實(shí)地調(diào)研供電企業(yè)營銷業(yè)務(wù)需求情況以及企業(yè)組織架構(gòu),闡述了供電企業(yè)營銷業(yè)務(wù)的特征,對(duì)供電企業(yè)營銷業(yè)務(wù)信息系統(tǒng)的建設(shè)和功能應(yīng)用現(xiàn)狀進(jìn)行了重點(diǎn)研究。(3)介紹電力營銷管理系統(tǒng)的主要模塊功能設(shè)計(jì)、系統(tǒng)架構(gòu)設(shè)計(jì)、數(shù)據(jù)庫設(shè)計(jì)、提出供電企業(yè)營銷業(yè)務(wù)管理系統(tǒng)優(yōu)化設(shè)計(jì)方案。對(duì)系統(tǒng)功能模塊重組、業(yè)務(wù)流程、功能設(shè)計(jì)等方面進(jìn)行了優(yōu)化。
[Abstract]:Since 12th Five-Year, China power supply enterprises attach importance to the construction of marketing system, marketing system with "good service, good management, good image" as the goal, continue to promote the implementation of marketing strategy, the key to achieve good results in promoting market-oriented marketing construction, standardized construction, customer service, marketing lean management etc.. During the "12th Five-Year" period, the marketing of power supply enterprises focused on consolidating basic management, strengthening standardized management and striving to achieve the improvement of marketing lean and integrated marketing management capabilities. Based on the national electric power company "on the development of power marketing management information system" and the relevant norms of power marketing and business management, with advanced customer relationship management theory as a guide, the proposed scheme system, the optimization model is constructed, the status of functional requirements of the marketing system of market, the extremely detailed analysis. And from the system Database design, the power and marketing platform's software and hardware design and the platform's functional characteristics, structure, module application and so on, the design plan is put forward, and the design is systematically optimized. There are several main points in this paper: (1) understand and discuss the background and current situation of electric power marketing management information system development, analyze the domestic and foreign scholars' research and practical application status of power marketing theory, and elaborate the significance of its implementation. (2) the connotation and application classification of the power marketing system and some key technologies used in the system are analyzed and expounded. It mainly includes data technology, computer programming technology and system architecture technology and so on. It analyzes the current demand of the power enterprise marketing system in detail. Through the on-the-spot investigation of the marketing demand and the organizational structure of the power supply enterprise, the characteristics of the marketing business of the power supply enterprise are expounded, and the current situation of the construction and functional application of the marketing and business information system of the power supply enterprise is emphatically studied. (3) introduce the main modules of the power marketing management system, including function design, system architecture design, database design, and put forward the optimization design plan of power supply enterprise marketing business management system. It also optimizes the reorganization of the system function module, the business process, the function design and so on.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F426.61;TP311.52

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本文編號(hào)：1342894